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mattlukoff1
New Participant
December 2, 2015
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How are pages randomized in an AB test?

  • December 2, 2015
  • 2 replies
  • 1606 views

Hello, how often are pages randomized in an A/B test? Is it every time based on a new cookie? If I delete cookie will I have a 50% chance of seeing either of the two pages in the test?

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Best answer by WhoaShekhar

Hi again,

The  randomization is done at the cookie level. So if you delete your cookie you’re treated as a brand new visitor. 

Thanks!

2 replies

WhoaShekhar
WhoaShekharAccepted solution
New Participant
December 9, 2015

Hi again,

The  randomization is done at the cookie level. So if you delete your cookie you’re treated as a brand new visitor. 

Thanks!

WhoaShekhar
WhoaShekhar
New Participant
December 8, 2015

Hi There,

Thanks for reaching out to Adobe Community.

Please allow me some time to investigate on this and I will get back to you on this.

Thanks!

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