How can we allow Audience Targeting capability to rank list of selected audiences in Target? | Community
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Level 2
January 9, 2023
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How can we allow Audience Targeting capability to rank list of selected audiences in Target?

At current, we need to either combine multiple segments or specific segments to personalised experiences. With demand for personalisation evolving, we sometime want to have a list of audiences that can be ranked in Audience targeting to switch between experiences within one activity. is there anything in-coming that will allow us to do so?

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alexbishop
alexbishopAccepted solution
Employee
March 23, 2023

That kind of personalisation/decision management with ranking/prioritisation is very much what Offer Decisioning is designed for, with capability to support across multiple channels. Web & app are two of those channels, which is where the integration between Offer Decisioning & Target comes into play; the output of that centralised decision management can then be served in a web & app context via Target.   

2 replies

alexbishop
alexbishopAccepted solution
Employee
March 23, 2023

That kind of personalisation/decision management with ranking/prioritisation is very much what Offer Decisioning is designed for, with capability to support across multiple channels. Web & app are two of those channels, which is where the integration between Offer Decisioning & Target comes into play; the output of that centralised decision management can then be served in a web & app context via Target.   

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NiazAhAuthor
Level 2
April 2, 2023

Thank you for the response. I will explore the AEP offer decisioning feature.

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