Thoughts on new Personalization Insights ReportNew
As it stands the report seems to be of very limited use. The attribute report justshows the overall attributes that had the highest impact on your KPI (in ourcase clicks) and our list just has the Target basics all the way out tothe top 10—time of day, browser type, etc, not much actionable that a businesscould do with that information.The Segment report shows the segments but no information why the system created differentsegments (in our case there were about 216 segments made by the AIengine). Is there some way to understand why the system created differentsegments? We are curious how when we only get 9,444 clicks a month on the spot where we are using Sensei, how the system candraw statistically significant distinctions between 216 segments for thoseclicks? That’s only 44 clicks per segment on average.The report doesn’t show any relation between the segments and their component variables onone side, and the creative variations on the other, other than going line byline and havin