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aanchal-sikka
aanchal-sikka
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May 23, 2024
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Integrating AEM with Adobe Target

  • May 23, 2024
  • 1 reply
  • 551 views

Adobe documentation mentions about using Adobe Launch for integrating with Adobe target.

 

Queries:

 

 

  • What is the purpose of Target API? I was able to integrate this, but confused with the purpose of separate Target and Launch API ?
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    Best answer by pradnya_balvir

    If you want to integrate adobe target and adobe analytics with AEM then you need to use the API.

    So that you can create activities from AEM interface.

    Also if you want to use your experience components in the Adobe target for personalization, then you can create that in AEM and share with target and use it for personalization. 

    Example: Experience Fragment

     

    Shared screenshot from you is not clear. Can you please share it again.

    1 reply

    pradnya_balvir
    pradnya_balvirAccepted solution
    New Participant
    May 23, 2024

    If you want to integrate adobe target and adobe analytics with AEM then you need to use the API.

    So that you can create activities from AEM interface.

    Also if you want to use your experience components in the Adobe target for personalization, then you can create that in AEM and share with target and use it for personalization. 

    Example: Experience Fragment

     

    Shared screenshot from you is not clear. Can you please share it again.

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