Marketing Channels getting attributed on Target Calls when moving to EDDL | Community
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kmxkadams
New Participant
July 9, 2024
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Marketing Channels getting attributed on Target Calls when moving to EDDL

  • July 9, 2024
  • 1 reply
  • 552 views

We have just migrated a microsite on our website over the the Event Driven Datalayer and the Adobe Web SDK from standard Adobe Launch. The team is triggering Target with Alloy calls internally and we are noticing that Marketing Channels aren't getting attributed to our pageload Analytics calls but are instead going through a Target call which is firing first. Has anyone seen this before and have suggestions on how to get Marketing Channels calls attributed to Analytics calls when we can't control Target vs. Analytics and what fires first?

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    Best answer by Krishna_Musku

    @kmxkadams Did you checked the marketing channel attributions in Analytics? add your microsite to Internal traffic.

    1 reply

    Krishna_Musku
    Krishna_MuskuAccepted solution
    New Participant
    July 11, 2024

    @kmxkadams Did you checked the marketing channel attributions in Analytics? add your microsite to Internal traffic.

    K
    kmxkadamsAuthor
    New Participant
    July 17, 2024

    We did. Since we migrated from Adobe Launch to SDK it should have all been set up. We have made an adjustment to the Target calls that were firing and believe that by explicitly stating that they are link clicks it will help

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