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January 30, 2023
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Max values in audience value field

  • January 30, 2023
  • 2 replies
  • 949 views

Does anyone know what the maximum amount of values I can add to the custom audience in Target?  

 

For instance I have some parameter == some value in the audience definition.  What is the max number of "some value" I can add?

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Best answer by ryanr7

Hi @rjbu,

In help it appears there is a recommended limit of 1000 values and/or 2500 characters. Also an audience limit (considering multiple rules) of 50K values.

That said in many cases when you are wanting to enter a lot of values in a rule you might be able to save some effort with a script. You might consider using a profile script to evaluate which values of some attribute should qualify instead of adding a large list of unique values.

Hope that helps!

2 replies

Amelia_Waliany
Employee
February 15, 2023

Hi @rjbu ! Thanks for your question!

Did you find @ryanr7 's answer helpful? If so please feel free to mark his reply as "Correct" and/ or follow up with a question or more context 🙂 

Thanks so much again to you both for your Adobe Target expertise and dedication! 

ryanr7Accepted solution
Employee
January 31, 2023

Hi @rjbu,

In help it appears there is a recommended limit of 1000 values and/or 2500 characters. Also an audience limit (considering multiple rules) of 50K values.

That said in many cases when you are wanting to enter a lot of values in a rule you might be able to save some effort with a script. You might consider using a profile script to evaluate which values of some attribute should qualify instead of adding a large list of unique values.

Hope that helps!