Need Suggestions for A/B Testing Use case.

Question

We have one page where listing component is authored. We want to do A/B testing between two different views of listing.
Both the views comes from two different components.
Option 1 :- This is simple view, Only clickable names
First option
Second option
Third option
Option 2 :- we have image and CTA with little desc

First view will display option 1 and second view will be display option 2
For experience 2 we will replace option 1 with experience fragment which will include component of option 2.
Is this approach is fine or something better can be done ?

pradnya_balvir · Accepted Answer

If you want to check which elements on your page have the greatest influence on conversion. I would like to suggest use Multivariate Test.

Multivariate Testing (MVT) in Adobe Target compares combinations of offers in elements on a page to determine which combination performs the best for a specific audience, and identifies which element most impacts the activity’s success.

Multivariate tests also help you find compound effects between two or more elements on a page.

Use an MVT test when you have at least three elements to test. If you have fewer, run a series of A/B tests.

Refer below document: It will give you more information.

https://experienceleague.adobe.com/en/docs/target/using/activities/multivariate-test/multivariate-testing#:~:text=A%20Multivariate%20Test%20(MVT)%20activity,most%20impacts%20the%20activity's%20success

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