Offer Personalization Based on User's Last Click

Question

How to display an offer to an audience based on the most recently clicked product.while the product is located on the homepage, the offer should be shown on a different page.

TNxx · Accepted Answer

You can trigger an mbox in the monitoring activity like below-

adobe.target.getOffer({
"mbox": "target-global-mbox",
"params": {
"profile.product": "clothes,
}
});

Then build the audience like below-

Note- the profile parameter name will not be availabe initially, fire the mbox for few times and in sometime Adobe Target will recognize it. Also, you can change mbox name from All mboxes to the name of mbox you are using.

TNxx · Answer

Hi @prasanthv ,

You can create a monitoring activity (a simple XT activity set to all visitors) on homepage, which fires an mbox when user clicks on a product. On the basis of that mbox values you can create a form-base or VEC activity on the page you want.

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