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Optimal use of Adobe target
Is there a best practice on how many tests you can create?
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Hi @gkalyan
In a perfect optimization program you never stop testing your components. If you're referring to a best practice for number of components to tests, then I think several factors plays in but the main one being traffic.
You can use a profile script to ensure you split visitors to ensure they don't fall into several activities on the same page, as this will make it difficult to conclude which of the tests has made an impact. I have an example of such profile script here: https://www.linkedin.com/feed/update/urn:li:activity:7061973384699547648 It is the one named 'mutually-exclusive groups'.
When you start splitting traffic you of course lower the number of visitors in each activity, causing it to take longer to reach a conclusion.
I think it is difficult to give a best practice of a number of tests on the same page, as parameters like traffic and potentially also page loading time plays in.
To stick to your example, then an alternative could be to run an A/B test between the two pages - once you have a winner you can start to drill into the different elements (maybe using an MVT) to better understand which of the elements has impacted the initial A/B test.
I'm aware i'm not providing you with any best practices for number of tests, but i hope this helps anyway.
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