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Abhikeabhi
New Participant
June 1, 2022
Solved

Pass Audience from GA to Target

  • June 1, 2022
  • 1 reply
  • 1655 views

Hi everyone,

 

I have created an audience on Google Analytics. Please let me know if & how I can pass the audience from GA to Adobe Target.

 

Thanks & Regards,

Abhishek Kukreja

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    Best answer by Rajneesh_Gautam_

    Hi @abhikeabhi  - regarding the first point, in order for GA and Adobe Target to exchange audience-data, there should be a common-identifier which can be used as a primary-key between the 2 systems. If there's one then you can use pass GA audiences to Adobe Target using mbox3rdpartyid or Customer-attributes. 

     

    Same solution should apply to SalesForce as well where you can upload ids against an SF audience to Adobe Target using mbox3rdpartid or Customer-attributes as long as visitors can be identified in both systems using same identifier.

     

    Target_id is available as PC value under mbox cookie of your browser. 

     

    Hope it helps,

    1 reply

    Rajneesh_Gautam_
    Rajneesh_Gautam_
    New Participant
    June 1, 2022

    hi @abhikeabhi  - so you want to target visitors who are part of a GA audience? Couple of questions:

    1. How do you sync the cookie identifiers between GA and Target?

    2. Does GA expose any API which can be used to list users who belong to an audience?

      A
      AbhikeabhiAuthor
      New Participant
      June 7, 2022

      Hi Rajneesh, 

      Can you elaborate on the first point?
      For the second point, I am trying to figure this out. However, we also have our leads captured on Salesforce, is it possible to pass audience/data from Salesforce to Adobe Target?


      Also, while creating audience I can see an option of Target_id under Visitor Profile. Do you know how to retrieve the target_id for users who completed a CTA form on website.

        Rajneesh_Gautam_
        Rajneesh_Gautam_Accepted solution
        New Participant
        June 7, 2022

        Hi @abhikeabhi  - regarding the first point, in order for GA and Adobe Target to exchange audience-data, there should be a common-identifier which can be used as a primary-key between the 2 systems. If there's one then you can use pass GA audiences to Adobe Target using mbox3rdpartyid or Customer-attributes. 

         

        Same solution should apply to SalesForce as well where you can upload ids against an SF audience to Adobe Target using mbox3rdpartid or Customer-attributes as long as visitors can be identified in both systems using same identifier.

         

        Target_id is available as PC value under mbox cookie of your browser. 

         

        Hope it helps,

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