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emmak109
Level 3
March 1, 2024
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Please help me understand lift range?

Could you please help me understand how does these numbers (attached) would look on a histogram? Both on control and treated groups histogram would be super helpful as I try to understand the stats behind these numbers?

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Krishna_Musku
Krishna_MuskuAccepted solution
New Participant
May 10, 2024

@emmak109 Please refer below for Lift Range and Confidence

 

Analytics for Target (A4T) panel | Adobe Analytics

 

Lift Compares the conversion rate for each experience against the control experience. Note: Lift is a "locked metric" to Target Experiences; it cannot be broken down or used with other dimensions.
Lift (Lower) Represents the worst lift a variant experience could have over the control, at a 95% confidence interval.
See Statistical calculations and Complete Confidence Calculator Excel file for more information.
Lift (Mid) Represents the midpoint lift a variant experience could have over the control, at a 95% confidence interval.
See Statistical calculations and Complete Confidence Calculator Excel file for more information.
Lift (Upper) Represents the best lift a variant experience could have over the control, at a 95% confidence interval.
See Statistical calculations and Complete Confidence Calculator Excel file for more information.
Confidence The students t-test calculates the confidence level, which indicates the likelihood that the results would be duplicated if the test were run again. A fixed conditional formatting range of 75%/85%/95% has been applied to the metric. This formatting can be customized if needed under Column settings. Note: Confidence is a "locked metric" to Target Experiences; it cannot be broken down or used with other dimensions.
See Statistical calculations and Complete Confidence Calculator Excel file for more information.

 

Hope this helps!

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1 reply

Krishna_Musku
Krishna_MuskuAccepted solution
New Participant
May 10, 2024

@emmak109 Please refer below for Lift Range and Confidence

 

Analytics for Target (A4T) panel | Adobe Analytics

 

Lift Compares the conversion rate for each experience against the control experience. Note: Lift is a "locked metric" to Target Experiences; it cannot be broken down or used with other dimensions.
Lift (Lower) Represents the worst lift a variant experience could have over the control, at a 95% confidence interval.
See Statistical calculations and Complete Confidence Calculator Excel file for more information.
Lift (Mid) Represents the midpoint lift a variant experience could have over the control, at a 95% confidence interval.
See Statistical calculations and Complete Confidence Calculator Excel file for more information.
Lift (Upper) Represents the best lift a variant experience could have over the control, at a 95% confidence interval.
See Statistical calculations and Complete Confidence Calculator Excel file for more information.
Confidence The students t-test calculates the confidence level, which indicates the likelihood that the results would be duplicated if the test were run again. A fixed conditional formatting range of 75%/85%/95% has been applied to the metric. This formatting can be customized if needed under Column settings. Note: Confidence is a "locked metric" to Target Experiences; it cannot be broken down or used with other dimensions.
See Statistical calculations and Complete Confidence Calculator Excel file for more information.

 

Hope this helps!

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