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crodev2
New Participant
October 10, 2023
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Profile script based on adobe analytics data

Hey Folks, 

 

With the A4T setup, is it possible to create profile scripts based on adobe analytics evars/props value?

 

Thanks

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    alexbishop
    alexbishopAccepted solution
    Employee
    October 26, 2023

    This isn't possible in the sense of being able to directly share AA dimensions to Target through a server-side integration. It depends a bit on the use case but one option would be to share AA dimensions to Target client-side through page parameters

    i.e. if you've mapped dataLayer.something to eVar53 as part of your AA implementation then you could very easily map dataLayer.something to a page parameter that is sent to Target. At that point you could then use profile scripts on that ingested data  

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    1 reply

    alexbishop
    alexbishopAccepted solution
    Employee
    October 26, 2023

    This isn't possible in the sense of being able to directly share AA dimensions to Target through a server-side integration. It depends a bit on the use case but one option would be to share AA dimensions to Target client-side through page parameters

    i.e. if you've mapped dataLayer.something to eVar53 as part of your AA implementation then you could very easily map dataLayer.something to a page parameter that is sent to Target. At that point you could then use profile scripts on that ingested data  

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