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jonathanl557422
Level 2
October 19, 2020
Solved

Seeing winning experience with A4T

Is it possible to view which experience was the winning version when using A4T reporting?

My use case is wanting to get a count of all the winning experiences launched in a particular timeframe.

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Kishore_Reddy
Kishore_ReddyAccepted solution
New Participant
December 29, 2021

1. Calculate the expected value of whatever the KPI you use for A/B test with a lift that you expect (say 5% lift on conversion rate of 2% - which is a KPI) by using this calculator

 

2. You can try using Bullet graph on Workspace with the expected value on the KPI (say, new CVR value is 5.15%) as a goal

 

3. As the test runs, you can see a variant (control or treatments) showing their value with respect to the expected value of the KPI. Whichever variant reaches or crosses the goal set on bullet graph, that's a clear winner

3 replies

Kishore_Reddy
Kishore_ReddyAccepted solution
New Participant
December 29, 2021

1. Calculate the expected value of whatever the KPI you use for A/B test with a lift that you expect (say 5% lift on conversion rate of 2% - which is a KPI) by using this calculator

 

2. You can try using Bullet graph on Workspace with the expected value on the KPI (say, new CVR value is 5.15%) as a goal

 

3. As the test runs, you can see a variant (control or treatments) showing their value with respect to the expected value of the KPI. Whichever variant reaches or crosses the goal set on bullet graph, that's a clear winner

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Employee
November 26, 2020

@jonathanl557422 In Target when a clear winner is declared, Target displays “Winner: Experience X.”

 

Regards,

Karan

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jonathanl557422
Level 2
January 13, 2021
Thanks Karan. Do you know if there's something similar in the Analytics UI when using A4T?
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