Sharing the segment data from Google analytics 4 to Adobe Target for Personalization ( Specially API level) | Community
Skip to main content
Gokul_Agiwal
Gokul_Agiwal
New Participant
November 27, 2023
Solved

Sharing the segment data from Google analytics 4 to Adobe Target for Personalization ( Specially API level)

  • November 27, 2023
  • 3 replies
  • 1388 views

Hello Team, 

In my current assignment, my client using Google analytics 4 and Adobe Target. 

For now, we're sharing the the Google Analytics 4 segment data in adobe Target using Customer Attribute functionality however seems this is not feasible solution going forward - as lot of manual steps involved. 

 

So, we're thinking on to go with API solution. Just to check, has anyone implemented this use case,  I came across the Bulk Profile update API in Adobe Target. Any sample example or steps would be helpful .

 

Thanks,

    Best answer by alexbishop

    Perhaps this API doc would be useful, if you haven't seen it already; it includes all the details around how to structure the API request/file contents etc

    3 replies

    Michael_Soprano
    Michael_Soprano
    New Participant
    April 23, 2025

    @gokul_agiwal on the other hand, how you match profiles between AT and GA4?

    Michael_Soprano
    Michael_Soprano
    New Participant
    April 22, 2025

    @gokul_agiwal do you think is it possible to share segment from GA4 to AT through tags?

    <head>

    <GA4 tag>

     

    <Data Collection>

    </head>

     

    Then Data Collection would send this to Target and we are able to personalize thanks to Profile Scripts?

    alexbishop
    alexbishopAccepted solution
    Employee
    November 28, 2023

    Perhaps this API doc would be useful, if you haven't seen it already; it includes all the details around how to structure the API request/file contents etc

      Terms & ConditionsAccessibility statement

      Loading footer...