User bucketing for native app

Question

Can anyone here explain how bucketing works for A/B testing with native app (SDK)?

bkostak · Accepted Answer

@rjbu

If your question is regarding feature rollouts and Adobe Target's 'on-device decisioning' capabilites, see below on user bucketing:

The decision making process is deterministic — murmurhash3 is used to work out which bucket the user should belong to. The 3 main IDs that are used in the context of Target — ECID, mbox3rdpartyid, Target ID — are used for bucketing, so as long as the same ID exists the Target experiences a user sees will be consistent.

More details can be found here:
https://adobetarget-sdks.gitbook.io/docs/on-device-decisioning/introduction-to-on-device-decisioning

https://experienceleaguecommunities.adobe.com/t5/adobe-target-blogs/adobe-target-on-device-decisioning/ba-p/541622

adobe-gentry · Answer

Hi @rjbu , can you elaborate on what you mean by user bucketing? Do you mean assigning users to discrete groups or swim lanes for different experiences in a test?

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