Using Target for Search Engine Optimization (SEO) Testing

Question

Hello,

I'm wondering if anyone has used Target as a tool to test for search engine optimization changes. It seems fairly easy to update and move elements on a page template, but are you able to do any of the following:

Test changing the title and meta description of a page (meta tags in the header).
Are you able to split a certain set of pages in half (i.e. split category pages, or product pages)?
Are changes picked up by the Googlebot?

I guess I'm wondering if Adobe Target can perform similarly to another service that is out there called Searchpilot, or if I need to look elsewhere to perform this type of testing.

alexbishop · Accepted Answer

Yes, you can do this:i) there is a useful page on Exp League that gives some things to think about when considering A/B testing in an SEO context. ii) yes, typically you would take one content section/category page etc and then look for average rankings, with the idea of getting two samples that have similar distributions of rankings that could be A/B testediii) yes, this Google article here is pretty useful in terms of understanding potential impact/effects

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