Why is there a difference between data I see in Adobe Target and data I see in Adobe Analytics? | Community
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Community_Admin
Employee
October 16, 2015
Solved

Why is there a difference between data I see in Adobe Target and data I see in Adobe Analytics?

  • October 16, 2015
  • 3 replies
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Why is there a difference between data I see in Adobe Target and data I see in Adobe Analytics?

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Best answer by Community_Admin

There is an expected data variance between Target and Analytics because the first is a visitor-based metric system, while the latter is an impression-based metric system. See About Data Variances and Expected Data Variances for additional information.

3 replies

Community_Admin
Community_AdminAuthorAccepted solution
Employee
October 16, 2015

There is an expected data variance between Target and Analytics because the first is a visitor-based metric system, while the latter is an impression-based metric system. See About Data Variances and Expected Data Variances for additional information.

wilson_balkan
New Participant
October 16, 2015

Community Administrator wrote...

There is an expected data variance between Target and Analytics because the first is a visitor-based metric system, while the latter is an impression-based metric system. See About Data Variances and Expected Data Variances for additional information.

 


yes this happen

wilson_balkan
New Participant
October 16, 2015

Thanks