☕[AT Community Q&A Coffee Break] WEDNESDAY 12/6/23, 8am PT: Machine Learning & AI Reporting & Analysis w/ Brent Kostak, Cristinel Anastasoaie, & Drew Burns of the Adobe Target Product Team ☕ | Community
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Amelia_Waliany
Employee
November 30, 2023

☕[AT Community Q&A Coffee Break] WEDNESDAY 12/6/23, 8am PT: Machine Learning & AI Reporting & Analysis w/ Brent Kostak, Cristinel Anastasoaie, & Drew Burns of the Adobe Target Product Team ☕

  • November 30, 2023
  • 15 replies
  • 10992 views

Join us for the next Adobe Target Community Q&A Coffee Break! 

  Wednesday, December 6th from 8am - 9am PT 

We'll be joined by Adobe Target experts: Brent Kostak (@bkostak), Cristinel Anastasoaie (@cristinel), and Drew Burns (@drewb6915421). In this AMA (Ask Me Anything)- like event, the experts will be logged in to chat with you over this Discussion Thread, ready to answer your any of your questions. Marisol St. John () of the Target Technical Support Engineering team will also be joining for extra support. This discussion is geared toward customers who find themselves aligning with the following Target topics:

 

Participating is easy:

  • Register by RSVPing on the right hand side button with 'Yes', 'No', or 'Maybe', as applicable and click "Add to Calendar".
  • Add your Questions below leading up to and on the day of the Coffee Break event and be sure to begin your Question with our hosts' Community Usernames: @bkostak@cristinel), and @drewb6915421
  • Stand-by to reply and engage on the page as the experts weigh in during the hour, so that you can:
    • Clarify your questions
    • Ask follow up Qs and provide additional details
    • See Questions posted by other Community members to up-vote those that you find interesting
    • Discuss further with your Target Community member peers 

Meet the experts:

 

 

As Product Marketing Manager at Adobe, Brent brings data-driven personalization solutions to market that connect global brands to their customers. Adobe enables enterprise marketing and engineering teams to streamline data and create a single, personalized view of their customers to deliver exceptional digital experiences. Brent has over 10 years of experience helping organizations leverage software technologies and services to better compete and serve their mission.

 

 

Cristinel is a Senior Product Manager for Adobe Target, focused on machine learning personalization in Adobe Target, Analytics for Target integration, and the product user interface. Before his current Adobe role, Cristinel held product management positions on various content management and digital marketing products focused on consumers.

 

Drew Burns is Group Product Marketing Manager for Adobe Target, the industry-leading experience optimization platform, and he has been an evangelist and a practitioner in the personalization and testing space for 15 years.  He works with progressive enterprise companies across industries on building the foundation and maturing their optimization and personalization efforts, strategies and programs leveraging manual and A.I./ML capabilities. At Adobe, he works alongside the leading enterprise companies in retail/e-commerce, travel & hospitality, financial, media & publishing, B2B/ High Tech and other verticals to improve and grow their optimization and personalization efforts, strategies and programs. 

 

 

💡 Something already coming to mind?💡

Add your related questions below any time before or during the Coffee Break on Wednesday, December 6th, when you can watch the page and be ready to add follow-up questions and discuss further with other community members!

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15 replies

New Participant
December 6, 2023

@amelia_waliany are there upcoming Target coffee breaks at convenient APAC (Sydney) times? thanks

andyprout82
New Participant
December 6, 2023

Do you have any case studies from other Adobe customers about how they have used Automated personalisation?

New Participant
December 6, 2023

Hi @bkostak@cristinel@Drburns27, this is probably too generic a question, but do you have any examples, or best practice of integrating 3rd party (non-Adobe) CDP audiences with Adobe Target? I came across this article, but have concerns this approach could be very manual and may impact page load speeds - 

https://experienceleague.adobe.com/docs/target-learn/tutorials/integrations/implement-data-providers-to-integrate-third-party-data.html?lang=en

Employee
December 6, 2023

@chris-luckett Great question!  Obviously there are many methods of bringing in this data on CDP audiences into Target, including batch profile upload api and passing the segments through the page.  Here is a good article from a partner MiaProva who has experience with these integrations: Adobe Target and Customer Data Platforms (CDPs) - MiaProva

New Participant
December 6, 2023

Any future product enhancements that are related to A4T of Auto-Target test to visualize results?

I follow this video to analyze the Auto-Target activity, but it is a lot of manual processes required. I hope that Adobe will provide some functionalities to eliminate those steps.

https://youtu.be/WLtsoNzCQTk?si=9XKUTLWnSNlf-9AT

Employee
December 6, 2023

@coconyc13615 We would love to hear your suggestions on ways we can reduce the manual process for you!  If you could share areas that we can streamline the process as our product and engineering teams are working on the speed of Target activities e.g. multiple improvements have been recently released for libraries and overall UI for activity set-up and execution, we would love to hear them!

Employee
December 6, 2023

@jj223 Adobe Target does integrate with GA4 (many customers sending Target activity data into current Google Analytics)  "Check out "Sending Data to Google Analytics via at.js" under the link Response tokens. Hope this helps."

Employee
December 6, 2023

@jj223 Here's another very detailed 3rd party description of Target + GA4: Sending Adobe Target A/B Testing Data to Google Analytics 4 - scandiweb

New Participant
December 6, 2023

Any documentation on sending target data to GA4 , the one I came across only has information on sending data to universal analytics but not GA4

EdouardBT22
New Participant
December 6, 2023

Hi everyone ! I understand there are differences between audience creation options for the delay/availability of audiences (ex. Target – First Page, Adobe Analytics – 4-8h delay, etc.). Any expected effects on the relevance of Auto-Target or Automated Personalization features ?

cristinel
Employee
December 6, 2023

@edouardbt22 , both Auto-Target and Automated Personalization work with the audiences and profiles available on Target edges at the time of the delivery. However, in both activity cases models are constantly learning and any new audiences will be taken into consideration as soon as they are available in Target.

 

Employee
December 6, 2023

I'd like to hear Drew's thoughts on leveraging the Models API to "subtractively" influence the AI inputs to Automated Personalization and Auto-Target? I could see wanting to put more influence on carefully planned profile values by removing some of the other inputs. 

bkostak
Employee
December 6, 2023

Hi @billozinga Can you clarify your point on 'subtractively'? Referring to Target Model API for blocklisting certain attributes, this allows customers to fine-tune the AI models to optimize success metrics specifically on remaining attributes. Are you looking for additional thoughts on how to do this? or perhaps when this approach would work for certain use cases?

Employee
December 6, 2023

I'm curious about expected usage, and perhaps some examples of successful examples. I have seen cases where we felt after reviewing the results it was best to exclude the thousands of Audience Manager audiences, and test that against leaving them in. 

New Participant
December 6, 2023

Is it possible to track and set up scroll depth for an activity within target reporting , since we don't use Adobe analytics 

Employee
December 6, 2023

@jj223 Yes, this is possible to track in Target but would need to be captured as a persistent value within the Target profile, when not using A4T/ AA.  This would require a profile script: How to Create Profile Scripts | Adobe Target

New Participant
December 6, 2023

Hello everyone. We are beginners in Adobe Target and have a question regarding an A/B testing setup on the same URL. We have an A/B test where we want 50% of the users to be shown different content on the page within a single-page application. How can we distinguish the control and variant from one another within the same URL so that we can make sure we display the different content only to the variant? What are the best practices for setting up a test such as this? Thanks!

Employee
December 6, 2023

@jlisic Great question!  Target, as a default, will split the test population by 50% based on the experiences you set-up in the first step of the workflow.  One of the benefits of our SPA implementation are extensions that route to a specific location within the SPA to deliver one of the experiences to the population within the test.  One other method of distinguishing or segmenting a population in distinct groups is leveraging profile scripts: How to Create Profile Scripts | Adobe Target

New Participant
December 6, 2023

Thank you for that information! Does Adobe have any specific SPA online training? Many of our sites are SPAs and it would be extremely valuable if so!