☕[AT Community Q&A Coffee Break] WEDNESDAY 2/28/24, 8am PT: High Performance Recommendations Webinar Follow-up Qs (P2 of Personalization Maturity Series), w/ Adobe Target Experts Cristinel Anastasoaie, Brent Kostak, and Timothy Furlow ☕

Join us for the next Adobe Target Community Q&A Coffee Break! 

 ☕ Wednesday, February 28th from 8am - 9am PT ☕

We'll be joined by Cristinel Anastasoaie (@cristinel) and Brent Kostak (@bkostak) of the Adobe Target Product teams, as well as Timothy Furlow (@tf_l), Target Recommendations Expert & Senior Manager of Personalization & Optimization at Lenovo. 

In this AMA (Ask Me Anything)- like event, the experts will be logged in to chat with you over this Discussion Thread, ready to answer any of your questions related to the topics covered in the 2/13/24 Webinar on "High Performance Recommendations" 

*NOTE: This is a text-only thread discussion where one participates by posting a Reply to this post.* 

WATCH THE WEBINAR RECORDING, and then join us here on 2/28 to bring your related Questions, Best Practices, or Hot Tips to this chat to share and discuss with the experts and your Target Community peers! 

Questions / Best Practices / Hot Tips should be geared around topics covered in this Webinar Part 2 , specifically: 

• More advanced features that unlock more precision, adaptive recommendations as the customer develops a relationship with your brand
• How a non-technical user or marketer is in full control of configuring and managing the algorithms
• How to use AI and custom features with recommendations to unlock use cases that have immense impact on reduction in clicks and increasing revenue.

Participating is easy:

• Register by RSVPing on the right hand side button with 'Yes', 'No', or 'Maybe', as applicable and click "Add to Calendar".
• Add your Questions below leading up to and on the day of the Coffee Break event‌ and be sure to begin your Question with our hosts' Community Usernames: Cristinel Anastasoaie (@cristinel), Brent Kostak (@bkostak), and Timothy Furlow (@TF_L)
• Stand-by to reply and engage on the page as the experts weigh in during the hour, so that you can:
  • Clarify your questions
  • Ask follow up Qs and provide additional details
  • See Questions posted by other Community members to up-vote those that you find interesting
  • Discuss further with your Target Community member peers 

During the hour, make sure to refresh this Coffee Break page periodically to catch new questions, responses, and recommendations.

• Clarify your questions
• Ask follow up Qs and share your use case examples
• See Questions and Insights posted by other Community members ~ up-vote those that you find interesting
• Discuss further with your Target Community member peers 

**To disable email notifications for this thread, click the Options menu on the top right and select "Unfollow the conversation." This will prevent notifications from being sent to your email every time there is a new reply to the thread or comment. 

The Star Contributor opportunity:

• All customers who post a question / best practice / hot tip as a Reply to this thread leading up to or during the 1-hour live event will be considered for the ⭐ Adobe Target Community Q&A Coffee Break Star Contributor ⭐ title.
  • Questions asked as follow up to an original submission will be considered. Simply commenting on another user's submission (as opposed to replying to the same with a question) will not be considered. Liking, viewing, bookmarking, following, marking solutions, or selecting "Me Too" will likewise not be considered for the Star Contributor designation. 
• Recognition will involve a Shout-out post in the Adobe Target Community + a LinkedIn Announcement spotlighting you! This will include your headshot, your outstanding contribution to the Coffee Break event (i.e. your Question/ Best Practice/ Hot Tip), and a bit about your professional background and experience with Adobe Experience Cloud solutions. 
  • The Star Contributor will be notified via a direct message on the Experience League Community. If the Star Contributor does not reply within 72 hours, a new Star Contributor will be selected. 

Meet the experts:

Brent Kostak, Product Marketing Manager at Adobe

Brent brings data-driven personalization solutions to market that connect global brands to their customers. Adobe enables enterprise marketing and engineering teams to streamline data and create a single, personalized view of their customers to deliver exceptional digital experiences. Brent has over 10 years of experience helping organizations leverage software technologies and services to better compete and serve their mission. 

Tim Furlow, Senior Manager of Personalization & Optimization at Lenovo

Tim's team is responsible for driving the test and learn program worldwide. Tim's approach to Target places emphasis on CRO, and is informed by his career in web analytics, marketing technology, and personalization at Fortune 500 companies. 

Cristinel Anastasoaie, Senior Product Manager for Adobe Target

Cristinel is focused on machine learning personalization in Adobe Target, Analytics for Target integration, and the product user interface. Before his current Adobe role, Cristinel held product management positions on various content management and digital marketing products focused on consumers.

💡 Something already coming to mind?💡

Add your related questions below ANY TIME prior to or during the Coffee Break on Wednesday, February 28th @8am PT, when you can watch the page and be ready to add follow-up questions and discuss further with other community members!

Curious about past AT Community Q&A Coffee Breaks?

Check out the thread from our latest Coffee Break from 2/7/24, and the ongoing list of all past AT Coffee Breaks 🙂