☕[AT Community Q&A Coffee Break] WEDNESDAY 2/7/24, 8am PT: Art of the Possible Webinar Follow-up Qs (P1 of Personalization Maturity Series), w/ Adobe Target Experts Brent Kostak & Drew Burns of the Adobe Target Product Team ☕ | Community
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Amelia_Waliany
Employee
January 18, 2024

☕[AT Community Q&A Coffee Break] WEDNESDAY 2/7/24, 8am PT: Art of the Possible Webinar Follow-up Qs (P1 of Personalization Maturity Series), w/ Adobe Target Experts Brent Kostak & Drew Burns of the Adobe Target Product Team ☕

  • January 18, 2024
  • 21 replies
  • 11830 views

Join us for the next Adobe Target Community Q&A Coffee Break! 

  Wednesday, February 7th from 8am - 9am PT 

We'll be joined by Adobe Target experts: Brent Kostak (@bkostak), Ryan Roberts (@ryanr7), and Drew Burns (@Drburns27). We'll also be joined by Marisol St. John (@msamaniego) from Technical Support Engineering for extra support.

In this AMA (Ask Me Anything)- like event, the experts will be logged in to chat with you over this Discussion Thread, ready to answer any of your questions related to the topics covered in the 1/16/24 Webinar on the "Art of the Possible with Adobe Target." 

WATCH THE WEBINAR RECORDING, and then join us 2/7/24 to bring your related Questions, Best Practices, or Hot Tips to this chat to share and discuss with the experts and your Target Community peers! 

Based on your participation in this thread, you may be selected as our first ⭐⭐ Adobe Target Community Q&A Coffee Break Star Contributor ⭐ Post your related Question/ Best Practice/ Hot Tip as a Reply to this thread and you may be selected! Please review the full details below.

 

Questions / Best Practices / Hot Tips should be geared around topics covered in this Webinar Part 1, specifically: 

  • How each Target capability plays a strategic role in executing personalization at scale
  • Top use cases that customers are configuring AI capabilities to accomplish at scale
  • How you are in control of machine learning to activate AI-powered Personalization to your specific goals

Participating is easy:

  • Register by RSVPing on the right hand side button with 'Yes' or 'Maybe' as applicable, and click "Add to Calendar".
  • Add your Questions / Best Practices / Hot Tips below as a Reply to this Thread before or on the day of the Coffee Break~ Begin your post with our hosts' Community Usernames: @bkostak@ryanr7, and @Drburns27 (If you CANNOT attend the live Coffee Break session due to an existing obligation, you can ask your question or post your best practice in advance by replying to this event at the bottom of the page. Your question will be answered in the order that it was received.)

During the hour, make sure to refresh this Coffee Break page periodically to catch new questions, responses, and recommendations.

  • Clarify your questions
  • Ask follow up Qs and share your use case examples
  • See Questions and Insights posted by other Community members ~ up-vote those that you find interesting
  • Discuss further with your Target Community member peers 

**To disable email notifications for this thread, click the Options menu on the top right and select "Unfollow the conversation." This will prevent notifications from being sent to your email every time there is a new reply to the thread or comment. 

 

 

The Star Contributor opportunity:

  • All customers who post a question / best practice / hot tip as a Reply to this thread leading up to or during the 1-hour live event will be considered for the ⭐ Adobe Target Community Q&A Coffee Break Star Contributor ⭐ title.
    • Questions asked as follow up to an original submission will be considered. Simply commenting on another user's submission (as opposed to replying to the same with a question) will not be considered. Liking, viewing, bookmarking, following, marking solutions, or selecting "Me Too" will likewise not be considered for the Star Contributor designation. 
  • Recognition will involve a Shout-out post in the Adobe Target Community + a LinkedIn Announcement spotlighting you! This will include your headshot, your outstanding contribution to the Coffee Break event (i.e. your Question/ Best Practice/ Hot Tip), and a bit about your professional background and experience with Adobe Experience Cloud solutions. 
    • The Star Contributor will be notified via a direct message on the Experience League Community. If the Star Contributor does not reply within 72 hours, a new Star Contributor will be selected. 

 

 

Meet the experts:

 

Brent Kostak, Product Marketing Manager, Adobe

Brent brings data-driven personalization solutions to market that connect global brands to their customers. Adobe enables enterprise marketing and engineering teams to streamline data and create a single, personalized view of their customers to deliver exceptional digital experiences. Brent has over 10 years of experience helping organizations leverage software technologies and services to better compete and serve their mission.

 

 

Ryan Roberts, Principal Consultant, Adobe

Ryan runs pre-sales proof-of-concept engagements for clients across North America as an implementation and testing expert who helps clients verify how Adobe Target can meet their requirements and boost their digital marketing optimization efforts.

 

 

 

Drew Burns, Group Product Marketing Manager, Adobe

Drew has been an evangelist and a practitioner in the personalization and testing space for 15 years.  He works with progressive enterprise companies across industries on building the foundation and maturing their optimization and personalization efforts, strategies and programs leveraging manual and A.I./ML capabilities. At Adobe, he works alongside the leading enterprise companies in retail/e-commerce, travel & hospitality, financial, media & publishing, B2B/ High Tech and other verticals to improve and grow their optimization and personalization efforts, strategies and programs. 

 

 

💡 Something already coming to mind?💡

Add your related questions below any time prior to or during the Coffee Break on Wednesday, February 7th @8am PT, when you can watch the page and be ready to add follow-up questions and discuss further with other community members!

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.

21 replies

New Participant
February 7, 2024

Hello there, so if I understand well this is a chat only event, is that correct? Or there is a link to join a call?

 

Amelia_Waliany
Employee
February 7, 2024

Correct @josed_q, and welcome! By posting in this thread, you are participating 🙂 Please feel free to share any of your webinar-related Questions, Best Practices, and Hot Tips in the thread for our experts to weigh in!

New Participant
February 7, 2024

Question on using customer attributes for personalization - what is a recommended testing approach when the sample size becomes small (after applying customer attrbutes) and you want to run a test for a short duration (say 4-6 weeks)? I am thinking of increasing the ramp to 50% but are there other approaches? 

Employee
February 7, 2024

@trahulc Auto-Allocate is an excellent option when there are low traffic requirements, as the multi-armed bandit will divert traffic over the course of the test to the winning variant.  This activity is built for multiple experiences as well.  What is an Auto-Allocate Activity? | Adobe Target

New Participant
February 7, 2024

Auto-allocate would ideally divert traffic based on the primary success metric which we specify in the test. What if we conclude/analyze a test results based on performance of more than one success metrics? Is there any way Auto-allocate can divert traffic based on multiple success metrics ?

New Participant
February 7, 2024

Is there any way to automatically remove extreme outliers from the A4T activity reports ? I know there's an OOTB feature to exclude extreme values for tests where Target is the reporting source - how do we achieve it for A4T ?

Employee
February 7, 2024

@ande2 Great question!  This was covered in a separate thread on the Community - it's setting an exclusion from the AA side: Any ways to automatically remove outlier data from... - Adobe Experience League Community - 265170

New Participant
February 7, 2024

Thanks @drewb6915421. We were trying to use the same approach suggested in the other thread. My question is - how do we determine the reasonable range to create the segment? I know it will differ for different companies and different success metrics. Is there any best practice we should follow there? It'll be great to hear your recommendations 

Employee
February 7, 2024

Glad to have you all join us this morning. Happy to hear your questions!

Employee
February 7, 2024

I'd like to hear suggestions on using AI activities when there's a publishing schedule that's shorter than the learning may take to build the model. 

Employee
February 7, 2024

Hi @billozinga, there are couple of options. Sometimes it might be a good option to switch it to an Auto Allocate test which is optimized for speeding up the results of an AB test.

You could also use an AP activity with reporting groups - but that only helps if the offers are getting replace by newer versions.

New Participant
February 7, 2024

Oops...that makes sense. 

Employee
February 7, 2024

Welcome everyone to our Coffee Break! Go ahead and add your questions below.

New Participant
February 7, 2024

 @bkostak@Ryan_Roberts_, @Drburns27

I have a question about Recommendations Custom criteria, if I can use any other data source to specify the scoring models. Currently we only have CSV possibility, I am trying to figure out if its possible extend this capability to read JSONs. Will there be any scope in future for this fucntionality.

 

Employee
February 7, 2024
bkostak
Employee
February 7, 2024

Welcome everyone to today's Coffee Break event! Please submit your questions in the chat below! 

 

New Participant
February 7, 2024

What is the link to join this coffee break event?

New Participant
February 7, 2024

I am looking for a link as well. What am I missing?

Amelia_Waliany
Employee
February 7, 2024

Greetings @trahulc ! Welcome to today's Target Community Q&A Coffee Break 🙂By posting in the thread, you are participating! This is a text-only thread discussion where one participates by posting  in this thread to today's Coffee Break experts,  @bkostak@Ryan_Roberts_, and @msamaniegoPlease feel free to share your Questions, Best Practices, or Hot Tips related to the webinar topics and our experts will weigh in in response!