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☕[AT Community Q&A Coffee Break] WEDNESDAY 6/26/24, 8am PT: Answers to Your post- Target @ Adobe SUMMIT 2024 Questions, from Vadym Ustymenko, Ryan Tincknell, and Ryan Roberts of the Adobe Target Consulting Team ☕

Forum|Forum|1 year ago
June 12, 2024
18 replies
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Join us for the next Adobe Target Community Q&A Coffee Break

taking place Wednesday, June 26th, 2024 @ 8am PT - 9am PT

We'll be joined by Ryan Roberts (aka @Ryan_Roberts_), Vadym Ustymenko ( @vadymus), and Ryan Tincknell ( @ryanti )

of the Adobe Target Consulting team, and Matthew Marshall (@MVM) of the Adobe Technical Support Engineering team, who will all be signed in here to the Adobe Target Community to chat directly with you on this thread about your Adobe Target questions related to:

Any and all of your Questions related to Target @ Adobe Summit 2024! *Review the topics covered in the 2024 line up of Adobe Target -related Summit Sessions and bring your follow up Questions to this chat on 6/26.

*NOTE: This is a text-only thread discussion where one participates by posting a Reply to this post.*

Participating is easy:

Register by RSVPing on the right hand side button with 'Yes', 'No', or 'Maybe', as applicable and click "Add to Calendar" -->
Add your Questions below leading up to and on the day of the Coffee Break event‌ and be sure to begin your Question with our hosts' Community Usernames: Ryan Roberts (aka @Ryan_Roberts_), Vadym Ustymenko ( @vadymus), and Ryan Tincknell ( @ryanti), and Matthew Marshall (@MVM)

During the hour, make sure to refresh this Coffee Break page periodically to catch newly posted questions and responses - this way you'll be able to efficiently:

Clarify your questions
Ask follow up Qs and share your use case examples
See Questions and Insights posted by other Community members ~ up-vote those that you find interesting
Discuss further with your Target Community member peers

**To disable email notifications for this thread, click the Options menu on the top right and select "Unfollow the conversation." This will prevent notifications from being sent to your email every time there is a new reply to the thread or comment.

Vadym Ustymenko (aka @Vadymus), Principal Technology Consultant, Adobe

My unique Principal Technology Consultant role expands Adobe's business as I deliver innovative solutions for Fortune 50-1000 companies beyond out-of-the-box implementations, which results in stronger relationships through customer success.
I help shaping Adobe Experience Cloud products to be more effective and scalable as I bring the real-world customer feedback in-house to product teams. The knowledge and expertise I gain I share with colleagues by mentoring, training, and promote Adobe brand worldwide by blogging and Adobe Summit presentations. As an entrepreneur I enjoy innovation and creativity in my private and commercial projects.

Ryan Roberts (aka @Ryan_Roberts_)

, Principal Consultant, Adobe

Ryan runs pre-sales proof-of-concept engagements for clients across North America as an implementation and testing expert who helps clients verify how Adobe Target can meet their requirements and boost their digital marketing optimization efforts.

Ryan Tincknell (aka @rtincknell), Sr. Enterprise Architect, Adobe

Ryan helps companies create value with analytics and data science by improving business performance, increasing revenue, reducing cost, boosting profitability, and increasing customer satisfaction by taking a “top down” approach to value creation by working with executive leaders who want to improve their business strategy and financial performance. He drives Demand Generation by developing infrastructure and collaborating with multiple departments and leveraging modern marketing and analytical tools. He educates and empowers internal/external teams to follow best practices and leverage analytics to make informed decisions and exceed demand generation goals despite external economic conditions.

💡 Something already coming to mind?💡

Add your related questions below ANY TIME prior to or during the Coffee Break on Wednesday, June 26th @8am PT, when you can watch the page and be ready to add follow-up questions and discuss further with other community members!

Curious about past AT Community Q&A Coffee Breaks?

Check out the thread from our latest Coffee Break from 4/3/24, and the ongoing list of all past AT Coffee Breaks

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yeswin1

New Participant

What is the easiest way to add an image to an A/B test? Also, when we have added images, the pages loads with the original image and then loads the test image. That is, the page flickers. Is there a way to handle this issue?

M

MVM

Employee

Hello yeswin1,

There are multiple ways that images can be changed when using the VEC (Visual Experience Composer) in Target.

One way would be to edit the HTML itself. Please see the "Text/HTML" section of the "Visual Experience Composer options" documentation found via the URL below:
https://experienceleague.adobe.com/en/docs/target/using/experiences/vec/viztarget-options#edit-text-html

Another way would be to use the Replace Content function. Please refer to the "Image" section of the "Visual Experience Composer options" documentation via the URL below:
https://experienceleague.adobe.com/en/docs/target/using/experiences/vec/viztarget-options#image

Note: Swapping images requires an Adobe Scene7 (Dynamic Media) Account. A free account can be requested by submitting an Adobe Target Support ticket.

With regards to the issue with "flicker", there are multiple ways to manage this, depending whether you use Tags/Launch. Please review the documentation that matches with your scenario:

How at.js manages flicker
https://experienceleague.adobe.com/en/docs/target-dev/developer/client-side/at-js-implementation/at-js/manage-flicker-with-atjs

Target Pre-Hiding Snippet
https://experienceleague.adobe.com/en/docs/platform-learn/implement-in-websites/implement-solutions/target#add-the-target-pre-hiding-snippet

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RyanTi

Employee

Welcome to Coffee Break! Already see some good questions that we have seen many clients bring up in different scenarios- we will begin loading responses inline

R

ryanr7

Employee

Hi everyone! Glad to be hear answering your Target questions. Looking forward to the discussion. Any we don't get to in the hour we'll contiue to follow up with later in the day.

R

ryanr7

Employee

Sorry using my proper profile now. 🙂

M

MVM

Employee

Hello everyone! Looking forward to help answering your questions around Adobe Target!

H

hgomattam

New Participant

What is the best way to implement category affinity without impacting page performance?

M

MVM

Employee

Hello hgomattam!
Implementing category affinity should not impact page performance. Are you finding that the page performance is being impacted as a result of implementing category affinity? Please share any additional/specific details regarding the behavior you're encountering.

H

hgomattam

New Participant

Hello!
I am making a trackevent with a code that would look at the page level elements to track the category. Also, running this as an activity on target. What is the best place to include this code that would look at the page elements? We do not use Launch.

S

SamLe2

New Participant

If I share an audience from Analytics to Target, what is lookback window for visitors to qualify for the segment? In other words, if I share a segment from Analytics, will that segment include visitors whose last visit was longer than 90 or 180 days ago?

R

ryanr7

Employee

Hi @samle2,

Audiences shared from Analytics to Target can range in their lookback windows. The look back isn't just based on their last visit but when they qualified for the behavior you are defining the audience on. So if your audience is for people that click a Learn more button on your site they would have completed that behavior in the last X days from when they are getting qualified in the Target activity. Remember Analytics shared audiences are update at least daily in the Experience Cloud and Target.

S

SamLe2

New Participant

>>So if your audience is for people that click a Learn more button on your site they would have completed that behavior in the last X days from when they are getting qualified in the Target activity.

If the person clicked the Learn More button (tracked in analytics) more than 90 days ago, would they still qualify for the Target segment? If the person clicked the Learn More button button more than 180 days ago, would they still qualify for the Target segment?

E

EmilyDa4

New Participant

@Ryan_Roberts_ @Vadymus @rtincknell @MVM

what is your recommendation around the best way to measure experience targeting performance to determine if it's worth keeping the experience running? Is it best practice to A/B test the personalized experiences first in order to actually measure change impact first? if A/B test first is the route, is it advised to follow best practice for A/B testing and test one piece at a time vs the whole experience? etc...
when there's a site with multiple target audience types, where some pages are generic and some are specific to one audience, what is the best practice for determining if user affinity targeting is effective or miscategorizing users?
can you build custom audiences off of specific user based actions? / is this a recommended approach? i.e. only show X CTA button to users who abandoned the form page
Is there best practice guidance / advice around reaching testing statistical significance?
what is the recommendation for proving ROI for Target use?

R

ryanr7

Employee

Hey @emilyda4,

I'm going to break up my responses. Hopefully I'm follwing your questions correctly.

1) So I recommend people optimize a page in a fashion that will help them know where to test next. I recommend starting with presence test (what belongs/doesn't belong). Then location testing (of what belongs where on the page does it belong). Then after that function/style testing. This should help you focus on the parts of the page that are most impactful first. A presence test can also give you a sense for the range of impact for the different elements, allowing you to focus on the most impactful elements first.

kdesousa

New Participant

@Vadymus Could you please clarify how shared Analytics audiences work in Target in XT and ABT activities?

Is there any way to target not logged in users based on past actions/attributes?

R

RyanTi

Employee

Hello @kdesousa When Analytics audiences get published to Experience Cloud, they then become available for use in in Target tests. These audiences do have an update delay up to 24 hours, so if a visitor qualifies for the audience during a session, then target activities will not get served to them until a subsequent visit. You can get around this lag by building audiences in Core Services audience library off of Analytics Attributes

core services audience library can be built off of analytics attributes. This link speaks to uploading custom attributes, but it does show how to navigate to the Audience library through the People option in EC menu:

What Are Customer Attributes and How Do I Use Them? | Adobe Target

As for non-logged in users, they can be targeted based on behaviors tracked on their device browser as long as the cookie has not been reset manually or due to ITP 2.1. You can use mbox parameters to capture important behavioral targeting dimensions and mbox events for conversion points:

Custom Parameters: Can I Target Visitors Based on Custom Parameters? | Adobe Target

Target Events: Event tracking | Adobe Target

Can I Create an Audience to Use Only Once? | Adobe Target

Join us for the next Adobe Target Community Q&A Coffee Break

taking place Wednesday, June 26th, 2024 @ 8am PT - 9am PT

We'll be joined by Ryan Roberts (aka @Ryan_Roberts_), Vadym Ustymenko ( @vadymus), and Ryan Tincknell ( @ryanti )

of the Adobe Target Consulting team, and Matthew Marshall (@MVM) of the Adobe Technical Support Engineering team, who will all be signed in here to the Adobe Target Community to chat directly with you on this thread about your Adobe Target questions related to:

Any and all of your Questions related to Target @ Adobe Summit 2024! *Review the topics covered in the 2024 line up of Adobe Target -related Summit Sessions and bring your follow up Questions to this chat on 6/26.

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