Employee

Community Q&A Coffee Break, 6/7/23: AT Recommendations feature, w/ Adobe Target Experts Bill Ozinga, John Mosbaugh, Justin Patrick, and Eric Thibeault

Forum|Forum|2 years ago
June 5, 2023
16 replies
12004 views

Join us for the next Adobe Target Community Q&A Coffee Break!

☕ Wednesday, June 7th from 8am -9am PT ☕

We'll be joined by Adobe Target experts: Bill Ozinga (@wozinga), John Mosbaugh (@jmosbau), Justin Patrick (@JSPatrick), and Eric Thibeault (@eric-thibeault), and extra support from Francisco Fraga (frager1). In this AMA (Ask Me Anything)- like event, the experts will be logged in and ready to answer any of your questions related to the Target Recommendations feature.

Adobe Target Recommendations activities automatically display products, services, or content that might interest your visitors based on previous user activity, preferences, or other criteria. Target Recommendations helps direct visitors to relevant items they might otherwise not know about. Recommendations lets you provide your visitors with relevant content at the right time and in the right place. Learn more about Adobe Target Recommendations here.

Participating is easy:

Add your Questions below by Replying to this thread:
- Begin your Question with our hosts' Community Usernames: @wozinga, @jmosbau, @JSPatrick, @eric-thibeault, and frager1
Stand-by to watch the page as the experts weigh in during the hour, so that you can:
- Clarify your questions
- Ask follow up Qs and provide additional details
- See Questions posted by other Community members to up-vote those that you find interesting
- Discuss further with your Target Community member peers 🙂

Meet the experts:

Justin Patrick (@JSPatrick), Adobe Senior Business Consultant: Justin Patrick is a Senior Business Consultant with over 11 years experience in Target optimization and personalization strategies. He is a subject matter expert for Adobe Recommendations solution having supported dozens of implementations and custom deployments for his clients.

Bill Ozinga (@wozinga), Adobe Senior Technical Account Manager: Bill Ozinga is a Senior Target Field Engineer with over 11 years experience in Target optimization and personalization strategies. As a previous client in the automotive field, he received two Webby Award nominations, beta tested Recommendations Classic, and was on the Customer Advisory Board.

John Mosbaugh (@jmosbau), Adobe Principal Customer Success Architect: John Mosbaugh is a Principal Technical Consultant for the Adobe Experience Cloud with more than fifteen years experience working with Adobe Target and Recommendations. He has helped a wide range of clients in the retail, entertainment, and healthcare verticals implement and integrate Target in ways that maximize ROI. John is currently on the Information Architecture team assisting clients with DX solution integrations.

Eric Thibeault (@eric-thibeault), Adobe Senior Technical Account Manager: Eric is a versatile technical leader combining a breadth of expertise with a deep understanding of business needs to generate leading-edge solutions supporting the corporate mission, while maximizing operational efficiency across organizations. With 15 years experience as a full stack web developer in e-commerce websites for Retail, Financial and Mass Media, and 7 years leading the optimization and personalization practice for a major national bank in Canada, Eric brings a wealth of contextual knowledge. He is also an excellent bilingual communicator (English/French) navigating between stakeholders of all functions to promote strategies, foster collaboration, and present complex concepts in an accessible language.

💡 Something already coming to mind?💡

Add your Adobe Target Recommendations-related questions below any time before or during the Coffee Break on Wednesday, June 7th, when you can watch the page and be ready to add follow-up questions and discuss further with other community members!

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.

ambikaTewari_ATCI

New Participant

Hi @jspatrick We could not use A4T due to no Analytics tracking placed on our Product Pages. We are using Adobe Target as reporting source for Recommendation Activities.

We want to get the order data at productPurchasedId level.

In Adobe Target reports, we get the consolidated data around number of orders, revenue , sales, can we get similar metric data against each productPurchasedId?

Thank you.

J

JSPatrick

Employee

Hi @ambikatewari_atci There is an option to Export Order Details to CSV in the Reporting section of your Activity.

A

arehmeyer

New Participant

Would love to see some examples of Testing Roadmaps and Repositories of Learnings that you are using.

J

jmosbaug

Employee

Here you go.

chefs-collection-recipes-for-personalization.pdf

JyotiSharmaV

New Participant

What are best practices for clicked element selection? I many time has faced elements not reflecting o/p metric when selected.

E

ericthibeault-cie-account

Employee

Hello,

For o/p are you referring to on-page or something else?

Best practices for clicked element selection is to make sure you are using IDs on the specific element you want to track (example: <div id="myId">. Target looks at the first ID it sees on the page.

If the only ID is a near parent of your element, you should be good, but if the only html ID is far, you might have content at runtime that changes the html structure. If this is happening, your tracking won't work.

So best practice is to have an html ID on that specific element and you will avoid those potential issues. An even better solution, if you have Adobe Analytics, is to leverage the a4t feature (Analytics for Target).

If you don't have access to a4t, you can change/force the "clicked an element" value. For this, go in goals and settings, hit "edit" right to "clicked an element". On the next page, hover over the "Selected Elements" option and hit the little pen icon. There you will have the possibility to enter a more specific css string (example: if your element don't have an ID but have a unique class, you can change the field's value and only input your ".myClass" value there.

Rajneesh_Gautam_

New Participant

hello @wozinga, @jmosbau, @JSPatrick, @eric-thibeault, and frager1 - currently there is no way to access Recommendations database to troubleshoot whether the recommended entities are expected ones. Essentially we are looking for a way to query AT's Recommendations database to find the event count (views, carts, orders) against one or all entities. Is this on your roadmap?

J

JSPatrick

Employee

Thanks for the question. There is an option at the Activity level to Download Recommendations data. This allows you to validate that the entities you are seeing are the correct entities based on collected behavioral data and your Criteria settings. This download does not contain event counts. This information is generally available within analytics. From our combines perspective, this is not currently on the product roadmap.

neerspinner

New Participant

I'm brand new to PRs
do you have any general advice for how to approach the feature and find opportunities to service our merchandisers?

B

BillOzinga

Employee

Recs is definitely something that requires a fair amount of planning in the implementation process. I would suggest starting with a list of placements that you want to use, and make a list of what types of things you need to know to do what you want to accomplish as far as the business rules/logic. That list will often help you plan the type of data you need to collect to support that type of logic. (Showing only Gluten Free products would require indicating in the data which products are Gluten Free).

Also take the template design you want to use and deconstruct that, so you know what pieces are required to make it dynamic to your requirements. You may need more than the basic "name, thumbnail, and URL" in order to do things like indicating sale prices, closeouts, etc.

As far as the placements on the site, product detail pages tend to have the most impact, and then the shopping cart flow, and then the home page.

ambikaTewari_ATCI

New Participant

Is there any way we can check through API in which mboxEdgeHost a user profile resides?
Recently we came across an issue where if we access a user profile ("id": { "thirdPartyId": "404E6E64713525A58A05C121644C391F5.U1" } ) through delivery API from different edge host then the user profile gets lost.
So wanted to ask how do we check in which edge host this is initially present so we hit the Profile Fetch API from the same edgeHost location.

Any info would be greatly helpful.

Thank you.

F

frager1

Employee

@ambikatewari_atci - At this moment this is currently not possible.

neerspinner

New Participant

Are you related to the Ozinga family that does the concrete in the Chicagoland area?
i don't know them, but i know some people that went to school with them

B

BillOzinga

Employee

Not related, but I have one of their die-cast cement trucks and one of their baseball hats.

neerspinner

New Participant

haha! cool!

neerspinner

New Participant

yes thanks! I refreshed the page

this is a pretty cool interface, though not exactly instant.

I can't seem to get the "thumbs up" feature to work on any of these comments

Amelia_WalianyAuthor

Employee

@neerspinner thank you so much for this feedback! Indeed we are piloting this new interface for the Community Q&A Coffee Breaks and are ironing out the process - taking notes and making plans! Stay tuned for updates 😊👍 and please feel free to DM me with any additional feedback on this interface!

F

frager1

Employee

Hello, My name is Francisco Fraga and I am part of the support organization.

I am more than happy to answer your questions 🙂