Marketo lead scoring explainer for sales handoffs
[PROBLEM]
Writing personalization rules by hand is error-prone and does not scale.
[OVERVIEW]
Uses a structured prompt chain to pull segment attributes from AEP and output a ready-to-use brief in the team's standard template.
[TRYABLE]
Export your audience segment from RTCDP, paste the JSON into the prompt template, and run it against Claude Sonnet.
[SETUP]
Adobe Experience Platform license
[IMPACT]
Asset tagging consistency improved from ~60% to ~95% across the DAM.
[LESSONS]
Chunk long inputs; the model loses precision past a few thousand tokens.
[SAMPLE_OUTPUT]
Suggested tags: product-launch, email, q3, brand-approved.