Enrichment vs Data Update

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Hi, what's the difference between enrichment activity and update data activity? Can we directly use update data activity instead of enrichment?

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David_LoydAccepted solution

Employee

Enrich is taking Table 1 data and enriching that set with Table 2 data. So all data is already in the system and just being mixed together. For instance table 1 is profiles, and table 2 is orders. With enrichments you can look at all profiles that have orders in the last 7 days.

update, is literally writing new data to the tables or updating existing data. So writing new profiles to the profile table, or updating the order status from ordered to invoiced on the order table.

David_LoydAccepted solution

Employee

Enrich is taking Table 1 data and enriching that set with Table 2 data. So all data is already in the system and just being mixed together. For instance table 1 is profiles, and table 2 is orders. With enrichments you can look at all profiles that have orders in the last 7 days.

update, is literally writing new data to the tables or updating existing data. So writing new profiles to the profile table, or updating the order status from ordered to invoiced on the order table.

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Sanjana12Author

Level 6

So in essence, enrichment basically alllows us to create a link between two tables right?

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David_Loyd

Employee

Correct.

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DhaneshSh2

Level 3

Hey @sanjana12 ,
Update data activity is generally used to update some data in data schemas whereas enrichment activity is used to create a link/ add additional data in the workflows. The common use of enrichment activity is to add additional fields or get data from a data schema based on the link created.

For more info please have a look at the following documentation link:

Enrichment | Adobe Campaign

Update data | Adobe Campaign

Thanks,

Dhanesh

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