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kp-responsive
New Participant
July 8, 2019
Solved

List-Unsubscribe for specific information service

  • July 8, 2019
  • 2 replies
  • 1869 views

Hi

Is it possible to generate List-Unsubscribe headers that unsubscribe the user from a specific (information) service?

The documentation is currently a little vague on what actually happens when a recipient uses the list-unsubscribe functionality.

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Best answer by Jonathon_wodnicki

Hi,

Use http form of list-unsubscribe, pointing at a parameterized web page that can feed unsubs back to Campaign (or use Campaign web apps).

NB recipients likely won't expect to continue receiving automated email after pressing 'unsubscribe', with adverse effect on your sender reputation.

Thanks,

-Jon

2 replies

kp-responsive
New Participant
July 25, 2019

Sure, that makes sense.

Does AC not allow for any customization of the inMail processing? E.g. execution of additional technical workflows.

Jonathon_wodnicki
Jonathon_wodnickiAccepted solution
New Participant
July 11, 2019

Hi,

Use http form of list-unsubscribe, pointing at a parameterized web page that can feed unsubs back to Campaign (or use Campaign web apps).

NB recipients likely won't expect to continue receiving automated email after pressing 'unsubscribe', with adverse effect on your sender reputation.

Thanks,

-Jon