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UmaV
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January 23, 2023
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Targetting Engaged Audiances in Campaign Workflow

  • January 23, 2023
  • 1 reply
  • 2035 views

Hi Team,

Based on email openings, we were attempting to launch a campaign that was divided into Engaged Audiences and Non Engaged Audiences. The audiences who opened the prior campaigns' emails are identified as engaged, whereas the other audiences are identified as non-engaged. I used the intersection activity and the query activity to extract the Email openings from the prior campaign and deduplicate them using their Email ids. However, following the implementatiom of the Intersection activity, the overall data counts of the engaged audiences do not match.

So wanted to know if there were any other strategies we might employ to separate the workflow audiences who are engaged from those who are not, or to fix this intersection activity.

 

Adding the workflow screenshots for reference.

Here if you could see the total number of engaged audiences from previous campaign is 63,541 and the remaining sets of audiences were 266,101. However after intersection actity the audiences were splitted as 241,936 for Engaed and 24,165 for Non engaged. Which is actually not matching with the total count of 329,642 (63,541+266,101).


Appreciating the quick support!

Thanks in advance!
Uma V

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Best answer by ParthaSarathy

Hi @umav ,

To target Engaged audience, you can try this below condition

You can select URL Type as Open or email click depends upon your use case.

 

To Target Non-Engaged .Audience,

And instead of delivery code, you can use any attribute to identify the required delivery of previous campaign.

 

1 reply

ParthaSarathy
ParthaSarathyAccepted solution
New Participant
January 23, 2023

Hi @umav ,

To target Engaged audience, you can try this below condition

You can select URL Type as Open or email click depends upon your use case.

 

To Target Non-Engaged .Audience,

And instead of delivery code, you can use any attribute to identify the required delivery of previous campaign.

 

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    ParthaSarathy
    ParthaSarathy
    New Participant
    January 23, 2023

     

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