Content Blocks vs Fragments

Question

Can someone tell me what the difference is?

Fragments: A fragment is a reusable component that can be referenced in one or more emails.

Content Blocks: Content blocks are dynamic, personalized and have a specific rendering. For example, you can add a greeting or a link to the mirror page.

Don't they sound the same? under what use cases you would use them?

Craig_Thonis · Accepted Answer

Hi,Fragments are more static (think a single image) that does not take personalization or other conditions into account.https://experienceleague.adobe.com/docs/campaign-standard/using/designing-content/building-email-content/using-reusable-content.html?lang=en Content blocks, as mentioned, are personalized and dynamic, and an example would be configuring a content block to take into account the first and last name of the recipient and tailor the response accordingly.https://experienceleague.adobe.com/docs/campaign-standard/using/designing-content/personalization.html?lang=en

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