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K
klaus_burkhard
New Participant
June 16, 2016
Solved

Conversion Tracking built into Adobe Campaign?

  • June 16, 2016
  • 2 replies
  • 2095 views

Hi all,

my client is working with Adobe Campaign v6.1 (on premise) and I'm wondering if there is any possibility of tracking the Conversions / User-Events without using the whole Adobe Analytics (Google Analytics) module? Perhaps with some tracking pixel on a landingpage which is recognized by AC?

Any help would be appreciated!

Thanks and kind regards,
Klaus

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Best answer by taciac

Hi Klaus,

Adobe Campaign offers tracking capabilities and gathers data that can be used in built-in or new reports.

You can find more information about the tracking setup here and in the related pages (you can browse using the left rail): https://docs.campaign.adobe.com/doc/AC6.1/en/CFG_Setting_up_tracking_Creating_web_tracking_tags.html 

 

Hope this helps.

Tacia

2 replies

J
jesperlanther
New Participant
May 30, 2018

Hi taciac​

Do You know if there are any such capabilities in Campaign Standard?

Jesper

taciac
taciacAccepted solution
New Participant
July 20, 2016

Hi Klaus,

Adobe Campaign offers tracking capabilities and gathers data that can be used in built-in or new reports.

You can find more information about the tracking setup here and in the related pages (you can browse using the left rail): https://docs.campaign.adobe.com/doc/AC6.1/en/CFG_Setting_up_tracking_Creating_web_tracking_tags.html 

 

Hope this helps.

Tacia

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