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gkalyan
gkalyan
New Participant
July 26, 2024
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Integration between Campaign and Marketo

  • July 26, 2024
  • 2 replies
  • 2080 views

Is there a integration between Campaign and Marketo? Can they work together or they compete with each other? 

 

I'm planning to work on these two and wanted to see if we can leverage both?

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Best answer by ccg1706

Hi @gkalyan,

 

Both share several features and are aligned in many respects. Adobe Campaign is more suited for enterprises with complex, large -scale marketing needs, while Marketo excels in lead management and B2B marketing, appealing to medium and large enterprises. 

Bearing in mind the specific needs of a business, like the complexity of campaigns, the technical expertise of the marketing team, and the focus on B2B versus B2C marketing, one plarform would be more advantageous than the other.

 

I hope this table is helpful for you in terms of functionality:

 

Regards, 

 

Celia

 

 

 

2 replies

Craig_Thonis
Craig_Thonis
Employee
July 29, 2024

ccg1706 is correct. Additionally, there does not appear to be anything internal listed as far as enhancements. So if you want this integration in a future release, you will want to submit a ticket to Campaign Support for an enhancement.

 

Regards,

Craig

    gkalyan
    gkalyanAuthor
    New Participant
    July 29, 2024

    Thank you @craig_thonis 

     

    Do you know if they Campaign and Marketo are more aligned or compete with each other in terms of feature set or the functionality in general.

      ccg1706
      ccg1706
      New Participant
      July 27, 2024

      Hi @gkalyan 

       

      Apparently there is no a direct integration between Adobe Campaign and Marketo. What I have seen is that through an Adobe Experience Cloud integration you can integrate with other apps like Adobe Experience Manager, Adobe Analytics, Adobe Target, Adobe Audience Manager  and Adobe Advertising Cloud. Not really Campaign is clarified no matter if it is Classic or Standard.

       

      Here I attach you the link to the documentation: Adobe Experience Cloud Integrations Overview | Adobe Marketo Engage

        gkalyan
        gkalyanAuthor
        New Participant
        July 29, 2024

        Thank you @ccg1706 this is helpful.

         

        Do you know if they Campaign and Marketo are more aligned or compete with each other in terms of feature set or the functionality in general.

          ccg1706
          ccg1706Accepted solution
          New Participant
          July 30, 2024

          Hi @gkalyan,

           

          Both share several features and are aligned in many respects. Adobe Campaign is more suited for enterprises with complex, large -scale marketing needs, while Marketo excels in lead management and B2B marketing, appealing to medium and large enterprises. 

          Bearing in mind the specific needs of a business, like the complexity of campaigns, the technical expertise of the marketing team, and the focus on B2B versus B2C marketing, one plarform would be more advantageous than the other.

           

          I hope this table is helpful for you in terms of functionality:

           

          Regards, 

           

          Celia

           

           

           

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