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cedericp8720613
cedericp8720613
New Participant
March 22, 2017
Solved

Personalized content fallback

  • March 22, 2017
  • 6 replies
  • 7038 views

Hi,

I,m currently setting up my very first email delivery in Adobe Campaign. In a first phase, I want to add basic personalization (last name, first name).

However, I'm aware I also need to implement a fallback in case the CRM fields are empty. So instead of "Dear Mr. X', I need a fallback resorting to simply 'Dear Mr.'

How do I implement this fallback?

Kind regards

 

Cederic

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    Best answer by Amit_Kumar

    Hi Cedric,

    try using coalesce  function in your target and add a default value as empty i.e 

          

    Coalesce

    Returns value 2 if value 1 is zero or null, otherwise returns value 1

    Coalesce(<value 1>, <value 2>)

    refer to the screens below. This will help the business user and template designers to avoid the if else and any other js from email template.

    6 replies

    G
    garyh79802400
    New Participant
    May 13, 2019

    In Adobe Campaign Standard, which is what forum this question was posted to:

    There really isn't an out-of-box way to do this. The only way you can choose fallback behavior is with JavaScript. Here is some pseudocode which should get you started:

    <% var greeting = null; if(context.profile.firstName == null) { greeting = ""; } else { greeting = context.profile.firstName;  } %>

    Dear Mr. <%= greeting %>

    (Note that "Dear Mr." by itself does not sound natural to native English speakers, so you'd want better copy.)

    H
    hansangy1377908
    New Participant
    March 5, 2019

    I'm guessing the answer is NO in AC standard then....

    G
    garyh79802400
    New Participant
    October 16, 2018

    This is the Campaign Standard forum, and the accepted answer is for Campaign Classic?

      Amit_Kumar
      Amit_KumarAccepted solution
      New Participant
      March 27, 2017

      Hi Cedric,

      try using coalesce  function in your target and add a default value as empty i.e 

            

      Coalesce

      Returns value 2 if value 1 is zero or null, otherwise returns value 1

      Coalesce(<value 1>, <value 2>)

      refer to the screens below. This will help the business user and template designers to avoid the if else and any other js from email template.

        Adhiyan
        Adhiyan
        Employee
        March 22, 2017

        Hi Cedric,

        You should use if ,else if constructs in the delivery editor to use such conditional content.

        Detailed steps are given in : https://docs.campaign.adobe.com/doc/AC6.1/en/DLV_Personalizing_deliveries_Conditional_content.html

        alistairk396804
        alistairk396804
        New Participant
        March 22, 2017

        Ideally I would probably make a new field on load which contains the correct value for your greeting.

        Failing that your best bet is to create a personalisation block which deals with this and select that block for your greeting. You should be able to duplicate the Greetings personalisation block as a base and modify to suit your needs.

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