Query for audience who did not click on an eDM | Community
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LynnTCL
Level 2
Oct 22, 2025 3:03 AM UTC
Solved

Query for audience who did not click on an eDM

Hi,

 

I would like to query for profiles that received a particular eDM but did not click on any links/buttons within. May I know if there is a way to do that?

 

Thanks!

SatheeskannaK
SatheeskannaKAccepted solution
Level 1
Oct 22, 2025 8:05 PM UTC

@lynntcl Yes. You can modify the criteria to mention the delivery id and apply filtering to identify non-click activity by following the "Targeting non-openers in a query activity" section given in the documentation.

https://experienceleague.adobe.com/en/docs/campaign-standard/using/managing-processes-and-data/workflow-use-case/segmentation-targeting/workflow-cross-channel-retargeting

Thanks, Sathees
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2 replies

SatheeskannaK
SatheeskannaKAccepted solution
Level 1
Oct 22, 2025 8:05 PM UTC

@lynntcl Yes. You can modify the criteria to mention the delivery id and apply filtering to identify non-click activity by following the "Targeting non-openers in a query activity" section given in the documentation.

https://experienceleague.adobe.com/en/docs/campaign-standard/using/managing-processes-and-data/workflow-use-case/segmentation-targeting/workflow-cross-channel-retargeting

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Thanks, Sathees
    LynnTCLAuthor
    Level 2
    Oct 23, 2025 12:57 AM UTC

    Awesome Satheeskannak, it works like magic! 

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