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Splings
New Participant
Mar 9, 2022 11:31 AM UTC
Solved

Question about campaign content

I have been told not to use all pictures in in ACS emailers as this may affect the IP reputation for the company and may lead to us being 'blacklisted'.

 

Can anyone confirm or advise on this?

 

Many thanks, Spling

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Craig_Thonis
Craig_ThonisAccepted solution
Employee
Mar 9, 2022 1:48 PM UTC

Hi Spling,

 

If you are talking about the content ratio in your emails then yes, having all images or a high image to text ratio can impact your deliverability as these types of emails often come from spammers.

 

I would recommend checking out the email deliverability documentation below:

https://experienceleague.adobe.com/docs/deliverability-learn/deliverability-best-practice-guide/content-best-practices-for-optimal-delivery.html?lang=en

 

 

Regards,

Craig

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2 replies

Craig_Thonis
Craig_ThonisAccepted solution
Employee
Mar 9, 2022 1:48 PM UTC

Hi Spling,

 

If you are talking about the content ratio in your emails then yes, having all images or a high image to text ratio can impact your deliverability as these types of emails often come from spammers.

 

I would recommend checking out the email deliverability documentation below:

https://experienceleague.adobe.com/docs/deliverability-learn/deliverability-best-practice-guide/content-best-practices-for-optimal-delivery.html?lang=en

 

 

Regards,

Craig

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    Reggie1
    New Participant
    Mar 10, 2022 4:13 PM UTC

    Cheers Craig thanks for that! Will check out the link, bound to be useful!

     

    Thanks again,

    Spling

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