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DebTr
Level 6
Oct 3, 2018 1:56 PM UTC
Solved

Unsubscription by Email Reply

Hi,

I am aware how to implement unsubscription link in email delivery. But is there a way to unsubscribe by replying to a specific email address in Adobe Campaign.

Regards,

Debabrata Tripathy

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    vraghav
    vraghavAccepted solution
    Employee
    Oct 4, 2018 2:34 AM UTC

    Hi Debrata,

    Reply to an email is sent to reply address which can be something same as error address or an organisation specific email inbox.

    If you keep the reply address to be organisation specific then it has to either be monitored manually by a team or you design a specific application that reads these messages for keywords and can then fire an API call to unsubscribe the recipient.

    If the reply address is same as error address, then Campaign module inMail reads this inbox. You can write MX inbound management rules to decide what needs to be done for such response.

    Regards,

    Vipul

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    7 replies

    MaheshKaila
    Employee
    Oct 5, 2018 5:59 PM UTC

    Thanks Vipul.

    I did a test in ACS using same reply-to and error address, sent email and replied with "unsubscribe" in the subject but the profile is not blacklisted.  Also reached out to deliverability team and they are not aware it is possible to blacklist if someone replies with 'unsubscribe' in subject/body.

    Just wanted to confirm writing inbound rules is not possible to process unsubscribe requests in ACS?

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    DebTrAuthor
    Level 6
    Oct 4, 2018 8:56 AM UTC

    Vipul/Mahesh,

    Thanks much for the idea.

    Regards,

    Debabrata

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    DebTrAuthor
    Level 6
    Oct 4, 2018 8:14 AM UTC

    Hi Pablo,

    This  is for ACC. But I would also like to know the action for ACS.

    Regards,

    Debabrata

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    vraghav
    vraghav
    Employee
    Oct 4, 2018 4:12 AM UTC

    Hi Mahesh,

    Writing new inbound rules can be done on ACC only.

    For ACS you will have to engage with deliverability team but please check if you wish to keep reply address as error address.

    The two links you have shared, first one is for ACS but the second one is for ACC.

    Regards,

    Vipul

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      MaheshKaila
      Employee
      Oct 4, 2018 3:59 AM UTC

      Hi Vipul,

      I'm also looking for similar functionality for client, reviewed these links. 

      Campaign Standard - Managing deliverability

      https://docs.campaign.adobe.com/doc/AC/en/technicalResources/Technotes/AdobeCampaign_Deliverability_Mx_Inbounce.pdf

      Can you please provide more insight on how to write MX inbound management rules?

      Thanks,

      Mahesh

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        vraghav
        vraghavAccepted solution
        Employee
        Oct 4, 2018 2:34 AM UTC

        Hi Debrata,

        Reply to an email is sent to reply address which can be something same as error address or an organisation specific email inbox.

        If you keep the reply address to be organisation specific then it has to either be monitored manually by a team or you design a specific application that reads these messages for keywords and can then fire an API call to unsubscribe the recipient.

        If the reply address is same as error address, then Campaign module inMail reads this inbox. You can write MX inbound management rules to decide what needs to be done for such response.

        Regards,

        Vipul

        Translate
          pablo_rosero1
          pablo_rosero1
          Level 9
          Oct 4, 2018 12:08 AM UTC

          Hi Debabrata,

          Is this for Campaign Classic or Standard?

          Thanks!

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