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ImreMa
New Participant
January 17, 2020
Question

Copywriters vs. proofing

  • January 17, 2020
  • 13 replies
  • 2083 views
Dear Community, I'd love to read some stories about convincing copywriters to use the proofing tool. Have you ever tried and succeeded, maybe failed? Can you share your experience? I'm struggling with some not easy members who use as the only and ultimate argument: track changes in Word. Other - less professional - arguments are: it's a piece of s&%it" , "I hate it" , "the reviewer is too dumb to use it" and similar. Should I force it or just give up? I definitely see the benefit from the reviewers', peers, collaborators' and our business perspective, but what I could "sell" so far was not enough to achieve a breakthrough. Thank you in advance, ImreMagyar VODAFONE Group
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    JillAc
    New Participant
    January 17, 2020
    Ha. I am at 100% fail and 100% complaining with the primary response being "we are not a factory." They won't even upload their copy from Word into the Documents tab, the marketing managers have to do it. One copywriter for email, we've come to an agreement where we create a OneDrive shared doc and the link is put into a custom tab (by the marketing manager not the copywriter!) but the copywriter will click on it and type in it. Good luck!!
    JeremyNe
    JeremyNe
    New Participant
    January 17, 2020
    Hi - Ultimately, I think it depends on how much copy we're talking about. Our writers will generate copy on a word or google doc, and then our designers will flow that into whatever they are designing. We do many many different kinds of work... scripts, social media posts, infographics, product sheets, welcome signs, emails, white papers, articles, web pages, etc... Our flow is that the partners only ever see copy (outside of just a script) when it's in layout. At that point edits are made in WF Proof, comments are logged, and proof decisions are made by our partners. All subsequent edits to copy are (generally) made with the designer and copywriter working together on the design files... and that work is done via proof comments or working side by side... My team (and partners) also find the auto compare feature very helpful (provided the versions are the same size and dimensions). Hope this is somewhat helpful. -- "https://www.capitalone.com/" style="margin:0px;padding:0px;border:0px;font-weight:inherit;font-style:inherit;font-family:inherit;vertical-align:baseline;color:rgb(4,53,97)" Jeremy Newman Creative Project Management Lead • Brand 299 Park Ave, New York, NY 10171 347-638-3971 646-528-4949
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    DawnCa
    New Participant
    January 17, 2020
    Hi! Our copywriters are using it to review and make changes to PDF proofs but they do not like how the comments record compared to Adobe. When we need to route a word doc we route as a document for approval not a Proof. The reviewer downloads the document to make comments and then uploads it. I have heard lots of complaints overall from them I'd also like to hear how others do it. Dawn Carlson Hazelden Betty Ford Workfront Admin/Creative Services Mgr Dawn Carlson Hazelden Betty Ford
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