Disabling Link Within Report

I know this probably falls under Reporting 101 and I SHOULD know how to do this, but I'm struggling to find the answer. I'm developing a report that will be exported and provided to people w/o Workfront access. I want to disable the hyperlinks on the task name field to avoid the inevitable "oh geez, I clicked on something and a new window opened, what the heck is Workfront" questions :) I converted the column to text mode and tried a couple of guesses on how to accomplish this, but nothing has worked thus far. I know it's got to be a simple thing, but I can't find any documentation on the subject. Anyone out there know how to do this? Thanks in advance!