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Examples of Marketing Programs
Would anyone have any examples on how you structured Marketing Programs? I have a team struggling on how best to structure their programs.
JagarlamudiVeAccepted solution
Level 4
February 20, 2024
Hello @donnabr4
1. By Campaign or Objective:
Marketing Programs
├── Brand Awareness
├── Product Launch
├── Social Media
├── Email Marketing
├── Online Ads
├── Offline Events
├── Customer Retention
├── Upsell / Cross-sell
2.By Channel:
Marketing Programs
├── Email Marketing
├── Social Media Marketing
├── Content Marketing
├── Events
├── SEO
├── PPC Campaigns
3.By Target Market
Marketing Programs
├── North America Market
├── European Market
├── Small & Medium Business Segment
├── Enterprise Segment
├── Industry A
├── Industry B
Hope this helps 🙂