Add Paid/Natural Search to Marketing Channel Report?

Dear Sushant sushantd1375992 ,

You should not break down 'Last Touch Channel' by 'Tracking Code'. You should relate it by 'Last Touch Channel Details'.

Marketing Channel has different expiration and logic behind the screens than the Tracking Code. Break it down by 'Last Touch Channel Details' and let us know if you see any gap.

Thank You so much.

Arun

Hi Sarah @SarahEOwen & Arun @PratheepArunRaj

I configured my Natural Search Processing Rule, but still I am getting other data in Natural Search.

Here is the Rule screenshot.

Here is the data screenshot,

Why i am getting this cpc, facebook, google_adwords in my Natural search?

Please help me as soon as possible.

Thanks,

Sushant

Thanks a lot for your time, this makes so sense. Wonderful!

Hi @@jayakrishnaap53766400 -

1) Thanks for confirming that the Paid Search Detection Rule is the 1st Marketing Channel Rule.

2) Thanks for the info about how umedium is being used! Given that umedium is being used for more than just paid search, please do not add it to the Paid Search Detection logic at this time. So for now, let's leave your Paid Search Detection as what you shared earlier (the screen shot below is what you shared earlier -- let's stay with this logic)

3) Okay, the report being used at isn't quite what you want. In fact, any of the reports under Traffic Sources that has "Keywords" in the title (Search Keywords - All, Search Keywords - Paid, and Search Keywords - Natural) will have "Keyword Unavailable" as the first result (when you use Searches as the metric. You will see "Unspecified" when you use Visits as the metric). This is because most searches are secure searches these days and they do not allow for the search term to be available. Here's an article about secured searches not providing search terms Search: Not Provided: What Remains, Keyword Data Options

But, don't worry because the reports that are affiliated to the Marketing Channel Rules you just made are found here View All Reports > Marketing Channels. Would you mind running the Last Touch Channel Report with Click Throughs as the metric to see what data is returned?

Also, here are some Adobe articles that talk about the Marketing Channel Reports:

About Marketing Channel Reports

First and Last Touch

Metrics

Thanks -

Sarah

Hi Sarah,

Please find the answers below for your three question and let me know if you still need any other information.

1) Is the "Matches Paid Search Detection Rules" the 1st row in your Marketing Channels? --> yes, it is in first row under paid search rule.    

2) Is umedium only used for Paid Search or is it used for other types of campaigns (i.e. banner ads, social media posts, etc.)? --> We have used the same parameter (umedium) for other campaign like display and email in Marketing Channel Processing Rules as shown on the screenshot below . Are we suppose to add the parameter name in paid search detection as umedium? since we are using this parameter name in different campaign for others like display and email in same report suite. will it affect with paid search keyword data? please clarify on this.

3) You said -- "However, we see still the data shows "unspecified" on the report" -- what report are you referring too (aka what dimension and metrics are you looking at)? --> We are referring on "Search Keywords - Paid Report" under Traffic Source with search and visit metrics. Please see the screenshot for your reference.

It would be really helpful and happy if I see the data flows on my report for paid search.

Hi @jayakrishnaap53766400 -

I thought of one more question for you

So here were the two questions from earlier:

1) Is the "Matches Paid Search Detection Rules" the 1st row in your Marketing Channels?

2) Is umedium only used for Paid Search or is it used for other types of campaigns (i.e. banner ads, social media posts, etc.)?

And here is the addition question:

3) You said -- "However, we see still the data shows "unspecified" on the report" -- what report are you referring too (aka what dimension and metrics are you looking at)?

Thanks!

Sarah

So Sarah's second question is spot on. You should have a parameter for detecting paid search, Further categorization of the paid search, as which search engine was it or other identification should be through its value.

The  paid search is being detected through the presence of the parameter in the URL, not its value.

if pid is my parameter, both the following will be categorized as paid search, if pid is mentioned in the rules:

• abc.com?pid=value1&cid=value2
• abc.com?pid=&cid=value2

It is essentially a flag. The absence of this parameter indicates an organic search.

Hope this helps.

Hi @jayakrishnaap53766400 - 

A couple questions:

1) Is the "Matches Paid Search Detection Rules" the 1st row in your Marketing Channels?

2) Is umedium only used for Paid Search or is it used for other types of campaigns (i.e. banner ads, social media posts, etc.)?

Hi @hyderziaee -

If only the query parameter is placed in the Paid Search Detection rule, then how would the rule be able to differentiate between paid search and say a banner ad when the same query parameter is used on both but specific values denote search vs. banner?

For example, here is a paid search URL --> abc.com?cid=t_s_restOfTheValue and here is a banner ad URL --> abc.com?cid=t_b_restOfTheValue. See how both have cid= as the query parameter but the first 4 characters denote the different marketing tactics --> t_s_ denotes a search and t_b_ denotes a banner ad

Have a happy day -

Sarah

Hey, Thanks for your prompt assist.

So, you want me to add that parameter as "umedium" in Paid Search Detection as per the screenshot (what we have used).

Here lets consider this is our campaign URL - ?source=BEN_D_H&umedium=CPC&uadpub=Bing&ucampaign=Somethingelsegood&ucreative=state&uplace=goodone&cmpid=1

what should I need to add on the Paid Search Detection then? please let me know.

Hi Jayakrishna,

I think there is a confusion between query string parameter and its value.

Take a sample URL of the format: https://www.abcde.com/path?p1=val1&p2=val2

Here p1 and p2 are paramters and val1 and val2 are values of the paramters.

From your screenshots, it seems Paid/paid/cpc/CPC are values and not parameters. As such, your paid search detection rules are incorrect.