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paulc85305160
paulc85305160
New Participant
February 7, 2018
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Add Paid/Natural Search to Marketing Channel Report?

  • February 7, 2018
  • 16 replies
  • 41076 views

Hi Everyone!

All of our marketing channels have been defined and the processing rules have been created.

On the Classification Rule Builder, how can Paid/Natural search be setup so that it can be classified with everything else under our marketing channels.

Select Rule TypeEnter Match CriteriaSet ClassificationTo

Thanks!

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    Best answer by SarahEOwen

    Hi -

    Yuppers Here's how to do it.

    1. Click on Admin > Reports Suites

    2. Select the Report Suite that you are creating these marketing channels for

    3. Hover over Edit Settings > Marketing Channels > Marketing Channel Manager

    4. On this page, make sure to have a Channel named Paid Search and Organic Search (see screen shot below for a visual)

    5. Now click on Marketing Channel Processing Rules (the link is beside the phase "Related links:").

    6. This page is displayed (see screen shot below)

    7. Clicking on the chevron on the gray bar that says "1 rule identifying Paid Search" you will see the rule (see screen shot below for a visual)

    8. The default value for "Set the channel;s value to" is "Search Engine + Search Keyword(s). Given that the keywords are not usually available in analytics any more, I change this value to be "Search Engine" (see screen shot below for visual)

    9. And then you see the next Marketing Channel processing rule is "1 rule identifying Natural Search" And when you expand it, you the rule (see screen shot below for visual)

    10. As with the Paid Search, I also change the "Set the channel's value to" from "Search Engine + Search Keyword(s)" to "Search Engine" (see screen shot below for visual).

    11. Click the "Save" button at the bottom of the page to save your changes. And you are done!

    Thanks -

    Sarah

    16 replies

    Show previous replies
    jayakrishnaap53
    jayakrishnaap53
    New Participant
    February 14, 2018

    Hey Sarah, Thank you so much for detailed explanation. In our project we have implemented the paid search detection and marketing channel processing as you showed on the screenshot above. Moreover, here we have used some parameter value as well like shown on the below screenshot. But we have also added "cpc" on paid search detection as well.

    Marketing Channel Rule :

    Paid Search Detection -

    However, we see still the data shows "unspecified" on the report. The campaign is live and we couldn't see any data on the report for what we implemented.

    This would be really helpful if you help us on this issue.

    paulc85305160
    paulc85305160Author
    New Participant
    February 13, 2018

    Thank you both very much!

    PratheepArunRaj
    PratheepArunRaj
    New Participant
    February 8, 2018

    Dear Paul,

    To bucket your Marketing Channels under two broad categories, say, Organic(Natural) and Paid, just classify.

    Step 1 : Create Classification under Marketing Channel Classifications.

    Step 2 : Map the marketing Channels into Organic and Paid as per your definition using Classification Rule Builder.

    Thank You!

    Arun

      SarahEOwen
      SarahEOwenAccepted solution
      New Participant
      February 8, 2018

      Hi -

      Yuppers Here's how to do it.

      1. Click on Admin > Reports Suites

      2. Select the Report Suite that you are creating these marketing channels for

      3. Hover over Edit Settings > Marketing Channels > Marketing Channel Manager

      4. On this page, make sure to have a Channel named Paid Search and Organic Search (see screen shot below for a visual)

      5. Now click on Marketing Channel Processing Rules (the link is beside the phase "Related links:").

      6. This page is displayed (see screen shot below)

      7. Clicking on the chevron on the gray bar that says "1 rule identifying Paid Search" you will see the rule (see screen shot below for a visual)

      8. The default value for "Set the channel;s value to" is "Search Engine + Search Keyword(s). Given that the keywords are not usually available in analytics any more, I change this value to be "Search Engine" (see screen shot below for visual)

      9. And then you see the next Marketing Channel processing rule is "1 rule identifying Natural Search" And when you expand it, you the rule (see screen shot below for visual)

      10. As with the Paid Search, I also change the "Set the channel's value to" from "Search Engine + Search Keyword(s)" to "Search Engine" (see screen shot below for visual).

      11. Click the "Save" button at the bottom of the page to save your changes. And you are done!

      Thanks -

      Sarah

        paulc85305160
        paulc85305160Author
        New Participant
        February 7, 2018

        Hi Sarah!

        Thanks for your reply!

        Once I have the paid search logic setup, is it even possible to add them under the marketing channel rule builder?

        I would like to build a marketing channel report keeping all my current channel metrics but also bringing in the split of natural/paid search traffic as additional 'marketing channels' in the report.

        Thanks!

        SarahEOwen
        SarahEOwen
        New Participant
        February 7, 2018

        Hi -

        The Paid Search Detection logic is set-up via the Admin tool in Adobe Analytics.

        1. In the top navigation, click Admin > Report Suites to open the Report Suite Manager.
        2. Select the report suite you are making the Marketing Channel Rules for
        3. Click Edit Settings > General > Paid Search Detection.
        4. On the Paid Search Detection page, you will need to fill out the "Classify a Search Engine / Keyword as a paid search" section (see screen shot below). I usually leave Search Engine as "Any" and for the Query string I use the "contains" and enter the value of the tracking code that is specific to paid search (i.e. the portion of the CID= value that is specific for paid search)

            5. Click Add. And that's it!

        Once you have the Paid Search Detection logic set up, the Natural Search Detection is also done. This is because Adobe knows that if a search referrer was not a paid search referrer, it must be a natural search referrer.

        This article by Brent Dykes does a fantastic job of explaining how to set up Marketing Channel rules: Refresher on Adobe Analytics' Marketing Channels Reports: Part III | Adobe Blog 

        And this Adobe Help article does a nice job of explaining stuff too: Frequently Asked Questions and Examples

        Hopefully this helps!

        Sarah

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