Attribution modeling

releasing tomorrow:

https://marketing.adobe.com/resources/help/en_US/analytics/analysis-workspace/attribution.html​

Still waiting on an update on attribution modeling.

Still waiting on an update on this.

@benjamingaines,

Any update on that 2016 Summit announcement?

We have immediate need for this type of functionality.

Thanks,

Jeremy

Not an announcement, but hopefully you saw this at Adobe Summit 2016: https://youtu.be/T51M1jjF_yU

Duplicate

http://ideas.omniture.com/t5/Idea-Exchange-for-Adobe/GA-like-attribution-modeling/idi-p/12796

And Helpful posts....

http://analyticsdemystified.com/general/cross-visit-traffic-source-attribution/

http://analyticsdemystified.com/general/traffic-source-bounce-rates/

http://analyticsdemystified.com/analytics-strategy/re-examining-attribution/

We are actively working on major improvements to attribution in a release in the very near future (post-Summit 2015).

Will this be release in around summit 2015?

Definitly agree on multi touch attribution, but I see the implementation a little differently.

First touch and last touch are good, and there should be a third "touch" column. That third column should count everything in between first and last.

In our business we're focued on lead generation. I consider the first touch the "introducer". The last touch before conversion is the "closer". Everything in between is "influencing".

I would love to see the marketing channel overview show:

First Touch

Influencing Touches

Last Touch