Attribution modeling

We've tried to implement this via a plugin but it doesn't work correctly. This would be an insightful feature and something that's been available from Google for a while.

It would be great to see Adobe introduce more functionality to help with the analysis of marketing attribution that goes beyond simple first/last touch.

Not everyone is ready to buy Insight, and unfortunately this is an area that SiteCatalyst is potentially not as strong as competitors.

There is definitely a growing interest inside our organisation around this kind of analysis and it would be fantastic if there was something on your road map around this that I could point to.

Support multiple attribution models similar to Google Analytics: https://support.google.com/analytics/answer/1662518?hl=en

Fully agree, there has to be more attribution models than first, last, linear and participation on the customer journey touchpoints

Interesting for us is

- U-model, where introducer and closer getting more attribution, influencing touch points less

- temporal model, the older the less

- or something individual.

I know there are tools supporting this different attribution methods.

Best,

Michael

Rather than having first touch or last touch, I would like to see how my marketing efforts worked together. For example, maybe they visited the first time via banner ad, but came back via paid search to complete their conversion. If you could show, at minimum, the last two touches in order it could be a powerful report.