Adobe Analytics

I am activating Adobe Analytics segments in the Google Ads channel for a remarketing campaign. Do I need Adobe Audience Manager (AAM) to enable this in destinations, or can Adobe Target (AT) be used instead? Alternatively, is there another option to achieve this without relying on AAM or AT?

There are multiple conversations around segments and Time on a set of pages - nothing that fully explains how to get to Time on a set of pages in the GUI. In the below screenshot - i use the page dimension and compare to a Hit level segment with Time Spent Per Visit.   Intuitively, the segment time is more accurate.  However when i add the other page segments it does not. Thoughts.   

We need to know how much traffic we're getting from visitors using Internet Explorer, but using the browser dimension we can't see a single visit using IE - this can't be right. Any help in how to look into this further is appreciated.

Hello, I am having some issues with Paid Search Detection for Marketing Channels. We are using cid parameter to detect campaigns, and I have currenly configured my "Paid Search Detection Rules" like this: And Paid Search is the first channel in the waterfall, and the only rule is Matches Paid Search Detection rules. After these, we have run a test campaign where a user comes from google to the site with a cid present like this: www.domain.com/page-title?cid=google:xxx:xxx:xxx:xxx We also save cid in the Tracking Code dimension and I can see that it have been collected, but the visit seem to have been registered as Natural Search. What could I be doing wrong? I already know it is case sensitive but that should not be the problem in this case. Would very much appreciate some help!

Hi There- I was wondering if someone could help clarify how AA's 30 day attribution window would work in the following scenario: I have a workspace in AA that uses last touch dimension as my row, and orders and revenue as my columns. I also have a filter with all first touch channels. I have set my date range to the last 2 weeks. When I apply a first touch channel filter (e.g. Paid Search), how does the lookback window work for the table? Is it still 30 days despite the 2 week date range? Or will it be limited to those two weeks? Thanks!

I would like to reverse the sorting of the granularity in report builder from ascending to descending.If I set the granularity to week and setup the table layout with week in the Columns it is automatically sorted Week1 in the most left column and then ascending to the right with Week2, 3, etc.I would like to reverse the sorting, so that the most recent week is in the most left column and then descending to the right with Weekx-1, x-2 etc.Is this possible with rBuilder or do I have to process the Data after the import with excel functionalites?

Hello, I'm trying to see on which external links customers are clicking on.

Hi, I'm new to Adobe Analytics and have a question regarding tracking user overlaps. I'm trying to understand if it's possible to identify the unique visitor (UV) overlap between programmatic channels (such as Amazon, DV360) and social channels (like Facebook, Pinterest, LinkedIn, etc.). From what I have learned, due to data privacy regulations, these platforms do not share user data with each other. Therefore, it seems that even if the same individual interacts with our advertisements across different platforms, we cannot capture this overlap in the data. Can anyone confirm if this understanding is correct, or if there are any workarounds or methods to measure such overlaps within Adobe Analytics? Thank you!

Hi, In our Google Ads Platform for Search, MoM I see that for clicks it decreases, but in Adobe for Visits for Search based on our marketing channel processing rules, it increases in visits MoM. How is this possible? Has anybody run into this issue before? Trying to understand how this could happen. We saw a decrease in both Google Ads and Adobe for Display, but the inverse pattern I just described for Search. Any thoughts? Thanks!

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Hello,Has anyone had any luck modifying the default metrics that appear in the top metrics against segments report in the Segment comparison panel.  I know I can remove the ones I'm not interested in and add the ones I am, but this doesn't seem like the best user experience when I remove and add the same metrics over and over!  

Hi all,I've been attempting to try to match the visits for a data feed to the adobe workspace UI while applying the Referrer Type Dimension and have been unsuccessful. I know that the UI only exposes the four referrer types and the data feed has additional, but my understanding is that the four that are exposed should still match. I've included a screenshot with our UI numbers, example query against our datafeed data, and our datafeed results. Is there any custom logic I should be applying to match the UI? The number of visits matches exactly to the UI, so I believe I am pulling the correct window of data. with static_values as ( SELECT data.a as referrer_type, b as unique_visitors, c as visits FROM VALUES ('Search Engines', 2170246, 2232362), ('Social Networks', 216465, 231600), ('Typed/Bookmarked', 651960, 824445), ('Other Web Sites', 492606,520595) AS data(a, b, c) ), visit_level_referrer_derived as (select distinct computed_visit_id, computed_visitor_id,

Enabling the "rolling data window" checkbox lets you set Customer Journey Analytics data retention as a rolling window in months (e.g., 1, 3, 6 months).According to Adobe documentation, if left unchecked, the data retention setting from Adobe Experience Platform (AEP) takes precedence. For example, with 25 months of data in AEP, Customer Journey Analytics will backfill 25 months. If 10 months are deleted in AEP, Customer Journey Analytics retains 15 months.My Questions:What is the maximum data retention limit per connection and per account?Can we backfill analytics data into AEP for more than 13 months?What is the row limit for importing data from the data source to AEP?What is the row limit for transferring data from AEP to Connections?Thanks for your support!Tagging top contributors and experts for quick response@brian_au @Josh__Stephens  

In Segment API, when filter value includeType=“templates” is applied, filters on other fields are not working. It gives records containing includeType as templates, but after that when we try to apply filter on other fields like - "name" field, it is not filtering the data. Could you please share details regarding this.

I am new to using the Adobe Report Builder add-in in Excel. I would like to be able to filter a dimension with a segment, but that does not appear to be possible. When I drag the segment and drop in on the "row" with the dimension, it won't stay. When I select the ... the only options I am given to filter the dimension areWhen I select the drop-down for Type, it gives me the option of specific, but when I select it, the items it gives me are specific to that dimension. Is there any way to be able to filter a dimension by a segment? Thank you! 

In Customer Journey Analytics, is there the option to create a calculated metric that shows if there are pages that do not have the adobe data layer? We are specifically wondering for page view events that show if there are pages on our website that do not have the data layer spec.

New to Adobe Analytics, and I have seen comments and questions about the Column Sum metric. Is the Column Sum function only available if you have advanced calculated metrics? Thank you!

Hi, Is it possible to copy a value of one contextData variable (cdv) into another using processing rule. I am trying to copy a cdv into a.osversion (this I guess if from sdk).

Hi all, I'm building a classification in rule builder using REGEX, I have my evar set up for classifications correctly under report suites > conversion classifications. When I test my rules using values that the evar has already collected, I'm seeing my rules classifying the values correctly with no issues. However it's now been 48 hours since first activating the classification, and I'm still only seeing undefined values in Adobe Analytics. Has anyone encountered this and has any tips for troubleshooting? 

We are officially open for business for Adobe Analytics Rockstar tip submissions! Join me on stage at Summit while you present your best TWO Adobe Analytics/Customer Journey Analytics/Adobe Product Analytics tips and the audience votes on their favorites for huge prizes!     You have until December 15, 2024 to submit your ideas here: adobe.ly/aarockstar  (and if you'd like, watch 2024's Summit session here) (and if you'd like to see some tips from previous years: adobe.ly/aarockstartips - 2024 tips now live!)   IMPORTANT REMINDERS:🤘 These tips are meant to be unique ways that you utilize Adobe Analytics, Customer Journey Analytics, and Adobe Product Analytics to advance your analyses. We want to see the powerful ways in which you are using the products today. 🎸 If selected, you'll be sharing these two tips in just 8 minutes! So make sure you have a plan for sharing them succinctly and impactfully!🎤 If you have mo

Product upgrade Tracking within ecomUserstory1. A user accesses the checkout. He/she can upgrade the product within the checkout.He/she clicks on the upgrade button – the product in the checkout is upgraded3.(Optional) The user can upgrade again to the next best product. Business question:1. How many times a product is upgraded? From which to which product?When an order is made, was there before an Upgrade to a Product? From which to which? Current thoughts about implementation:1. We want to setup a merchandise evar with values for upgrading in this specific syntax:If we update the initial product one time to another product [initialProductId]_to_[updatedProductId]If you somehow refresh or make the choice to update again:[initialProductId]_to_[updatedProductId_1]_to_[updatedProductId_2]We want to trigger an upgrade event at the point in the time the user clicks on the upgradingAND we want to persist the value till the orderHow do we need to setup the merchandising evar?