Make Paid/Natural Search Keywords built in eVars for Classifications, etc. | Community
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mcolema1
New Participant
February 13, 2010
Investigating

Make Paid/Natural Search Keywords built in eVars for Classifications, etc.

  • February 13, 2010
  • 24 replies
  • 22916 views

Make Search Keywords, for Natural & Paid, native built in system variables (at least eVars) so that we can Classify them for Segmentation, Pathing, Fall Outs, Path Finder, etc.

    24 replies

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    K
    keithmacd
    New Participant
    December 4, 2012

    I suggest extending this request a bit.  There are a number of data points which are provided through SiteCat data pre-processing or report runtime filters which I'd love to be able to classify:

     

    Search Keyword (e.g. Branded/Non-Branded, groups of similar terms within Non-Branded)

    GeoSegmentation (e.g. Europe/Middle-East/Asia)

    Referring Domains (e.g. Google [all google domains], Consumer Message Boards & Forums, Couponing Sites)

    - it's worth noting that the functionality already exists -> the Referrer Type report is a classification of referring domains

    Technology Reports (e.g. Browser Width > 1024px, Browsers High-Level [Firefox, Chrome, Safari, IE - all versions aggregated])

     

    Currently, the work-around would be VISTA rules to copy those data points to variables, and then you'd set up classifications on those variables.  I'd prefer this be available out of the box.

    M
    michael_at_sky
    New Participant
    November 29, 2012

    Hi David,

     

    totally agree. Best solution would be to add "branded" and "non-branded" SEO to traffic sources. And configure brand regexp on administration interface for each report suite - like paid search.



    Best,

     

    Michael

    dberger-1
    dberger-1
    New Participant
    November 26, 2012

    I'd like to be able to classify Search keywords captured by the baked-in keyword reporting.

    While Paid vs Natural is already a nice distinction, I'd like to be able to classify as Branded / Non-Branded (Current Workaround is a custom report, filtered with Brand Rules), as well as to identify targeted keywords

     

    From a business perspective, I may have 300 targeted keywords and phrases for my SEO Manager to optimize for, and the ability to trend against the targets will help identify and measure her performance.

     

    Why should we have to waste an eVar moving keywords captured by Search Detection in order to classify them?

    wath360
    wath360
    New Participant
    November 16, 2012

    'Out of the box' variables such as custom link name and keywords cannot be classified.  Please make it possible for us to do this!

    dbnelson75
    dbnelson75
    New Participant
    April 24, 2012

    Although you can use a custom variable (s.prop or evar), I would like to be able to use SAINT and classifications natively with the File Downloads section.

     

    Surprized this isn't allowed.

     

    Thank you for the consideration.

    katyn15
    katyn15
    New Participant
    April 23, 2012

    Yes, this had not been implemented on SiteCat at all. Is there an ETA for that?

    M
    mcolema1Author
    New Participant
    January 31, 2012

    "Partially Implemented" as of April 2011?

     

    This idea is for Site Catalyst - Not yet Partially Impemented - Can we please correct the status on this?  Thanks

    D
    dwright-adobe
    Employee
    November 17, 2011

    How does this apply to T&T?

    cameron_cowan
    cameron_cowan
    New Participant
    April 8, 2011
    For those customers that have SearchCenter, the organic search query, the paid search query, and the paid search keyword (tracking code) are now all stored in their own eVars so they can use either first or last allocation, they can have their cookie expiration extended beyond the visit, and they can be classified to your heart's content.
    B
    bgundersen
    Employee
    October 7, 2010

    Does the marketing channels report help resolve this? Keywords can be classified there.

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