Make Paid/Natural Search Keywords built in eVars for Classifications, etc. | Community
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mcolema1
New Participant
February 13, 2010
Investigating

Make Paid/Natural Search Keywords built in eVars for Classifications, etc.

  • February 13, 2010
  • 24 replies
  • 22916 views

Make Search Keywords, for Natural & Paid, native built in system variables (at least eVars) so that we can Classify them for Segmentation, Pathing, Fall Outs, Path Finder, etc.

    24 replies

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    Nick_Hecht
    Employee
    September 7, 2010

    All Traffic Sources variables should be turned into out of the box eVar type variables and they should allow you to adjust their expiration beyond the visit, but don't allow things like keywords to be overwritten by direct load on subsequent visits.

    boothrich
    boothrich
    New Participant
    March 25, 2010

    Great Idea!  This could really help with Classification potentially.  Currently we have to run SAINT every month to reclassify all the new keyword/text ad combinations when there should be a way to setup default classifications that persist if desired.  I dont want to reclassify the same keyword 10 times if I have 10 text ads that were clicked.  Paid search is already running through SearchCenter I would think this is a no brainer to setup.

    avromie2
    avromie2
    New Participant
    February 18, 2010

    Move Natural Keywords from session based to visitor based, so you can compare youf paid vs and natural keywords.

    adamgreco0
    adamgreco0
    New Participant
    February 13, 2010

    Add to this Search Engines as well.  Why not let any out of the box variable be classified (i.e. Visit Number) so we don't have to waste custom variables to duplicate these reports?

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