Marketing Channel Processing Rule Setup - Please Verify | Community
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prathiv23
Level 3
May 4, 2018 6:28 AM UTC
Solved

Marketing Channel Processing Rule Setup - Please Verify

Hi Guys,

I've followed the below steps for Marketing Channel Processing Rules setup.

Kindly review the below steps.

  1. Click on Admin --> Report Suites
  2. Selected the 'report suite id' for creating marketing channel
  3. Edit Settings --> Marketing Channels --> Marketing Channel Manager
  4. Name the channel as below

5. Clicked on Related Links and configured rules for the below URLs as:

http://www.mysite.com/?utm_source=google&utm_medium=ppc&utm_campaign=motor_2018

http://www.mysite.com/?utm_source=RTB&utm_medium=display&utm_campaign=motor_remarketing&utm_content=add_2

http://www.mysite.com/?utm_source=CRM&utm_medium=email&utm_campaign=motor&utm_content=winback

PPC - Processing Rules:

Email - Processing Rules:

Display - Processing Rules:

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    Urs_Boller
    Urs_BollerAccepted solution
    New Participant
    May 31, 2018 9:46 PM UTC
    • the main problem with the rules provided as screenshots are: you mixed up „query string parameter“ and „value of the parameter“

    let me explain: given the url

    mysite.com/landingpage.html?utm_source=google&utm_medium=ppc&utm_campaign=motor_2018

    your parameters is eg. „utm_source“ and the value is „google“ (i marked the parameters)

    in your rules, you need to check for the „parameters“ (not the values). looking at the pcc-rule you need to change the following:

    • conditions: change it to „query string parameter (utm_medium) equals (ppc)“ (change from „exists“ to „contains“
    • set channel value: change to „query string parameter (utm_medium)“

    the same needs to be done with the other rules in a similar way...

    i hope that helps

    View reply

    32 replies

    prathiv23Author
    Level 3
    Sep 27, 2019 10:04 AM UTC

    Issue was dot (.) added in internel URL filter causing no channels reported under Marketing Channel report.

    We have removed the dot (.) from internel URL filter.

    Now, we can notice data is flowing now :-)

    Thanks ursulab50161321​ for your help.

    Cheers,

    PV

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      Urs_Boller
      Urs_Boller
      New Participant
      Sep 20, 2019 4:18 PM UTC

      this is strange - I assumed it would work...

      can you please provide the following information so we can have a closer look at:

      - original URL and Referrer you would expect the user to come to your side

      - processing rules that might affect the data

      - marketing channel classification rules both conditions and "details set to" code...

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      prathiv23Author
      Level 3
      Sep 20, 2019 6:28 AM UTC

      But unfortunately no data (after 24 hrs) reported under Marketing Channel - Overview report.

      Did I miss any steps in processing rules ? :-(

      Thanks,

      PV

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      Urs_Boller
      Urs_Boller
      New Participant
      Sep 19, 2019 8:42 AM UTC

      looks great! and yes, for all cases where users come from a social network (without query params) you need the second rule

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      prathiv23Author
      Level 3
      Sep 19, 2019 7:36 AM UTC

      I have modified the Rules into 2 -

      1. Rule 1 - This will have condition with Query Parameter - Exists
      2. Rule 2 - This will have 'Referring Root Domain' - Equals

      I believe this might solve this 'unspecified' data issue.

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      Urs_Boller
      Urs_Boller
      New Participant
      Sep 19, 2019 6:21 AM UTC

      are you sure those visitors are really coming from social? can you send a screenshot how your reporting looks like, especially what metrics you are using?

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      prathiv23Author
      Level 3
      Sep 19, 2019 4:44 AM UTC

      ursulab50161321, @pabloc82923542  

      Yes, unfortunately there is 'unspecified' value getting reported under Social Networks under Marketing Channel Overview report :-(

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      Urs_Boller
      Urs_Boller
      New Participant
      Sep 16, 2019 11:39 AM UTC

      do you still face a problem? the rule looks good as far as I can see out of the screenshot.

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      prathiv23Author
      Level 3
      Sep 16, 2019 10:40 AM UTC

      Hi ursulab50161321​

      The following Adobe Analytics parameters has been set in Processing Rules. (refer attached screenshot)

      Please review the below setup for Social Networks - Processing Rules

      • d_src = ig ; fb
      • d_placement = Facebook_Desktop_Feed ; Facebook_Mobile_Feed ;
      • d_creative = creative id e.g 1528752458754
      • d_adgroup = Facebook - Rest of Europe
      • d_campaign = Sign Up - week11

      Thanks,

      PV

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      Pablo_Childe
      Pablo_Childe
      New Participant
      Sep 3, 2019 6:38 PM UTC

      I can second this recommendation by @ursboller.

      Add to it the ability to do SAINT associations and imagine converting a URL with 10 UTM parameters, to just one! Then be able to report on any Associated hierarchies(UTM like parameter) and even be able to make adjustments post data capture...

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