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Marketing Channel Processing Rule Setup - Please Verify

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Hi Guys,

I've followed the below steps for Marketing Channel Processing Rules setup.

Kindly review the below steps.

Click on Admin --> Report Suites
Selected the 'report suite id' for creating marketing channel
Edit Settings --> Marketing Channels --> Marketing Channel Manager
Name the channel as below

5. Clicked on Related Links and configured rules for the below URLs as:

http://www.mysite.com/?utm_source=google&utm_medium=ppc&utm_campaign=motor_2018

http://www.mysite.com/?utm_source=RTB&utm_medium=display&utm_campaign=motor_remarketing&utm_content=add_2

http://www.mysite.com/?utm_source=CRM&utm_medium=email&utm_campaign=motor&utm_content=winback

PPC - Processing Rules:

Email - Processing Rules:

Display - Processing Rules:

Analytics

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Urs_BollerAccepted solution

New Participant

the main problem with the rules provided as screenshots are: you mixed up „query string parameter“ and „value of the parameter“

let me explain: given the url

mysite.com/landingpage.html?utm_source=google&utm_medium=ppc&utm_campaign=motor_2018

your parameters is eg. „utm_source“ and the value is „google“ (i marked the parameters)

in your rules, you need to check for the „parameters“ (not the values). looking at the pcc-rule you need to change the following:

conditions: change it to „query string parameter (utm_medium) equals (ppc)“ (change from „exists“ to „contains“
set channel value: change to „query string parameter (utm_medium)“

the same needs to be done with the other rules in a similar way...

i hope that helps

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prathiv23Author

Level 3

Sure ursulab50161321. Will implement using d_ parameter. Thanks for your inputs :-)

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Urs_Boller

New Participant

you can use whatever parameter you like! it's just a matter of your implementation.

but: I recommend either stick to the utm-parameters (because a lot of people know them and a lot of 3rd party publishers work with them) or ho with the Adobe "cid" parameter. It's completely up to you what you decide to implement.

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prathiv23Author

Level 3

Hi ursulab50161321

Instead of using utm_source, utm_medium and utm_campiagn, is it possible to use d_ Adobe analytics parameter ?

If yes, what is the procedure ?

I believe the URLs will be tagged something like this :

https://www.site.com/?d_source=linkedin&d_medium=internal_jobs&d_campaign=jobs

https://www.site.com/?d_source=twitter&d_medium=tweet&d_campaign=movies

https://www.site.com/?d_source=google&d_medium=ppc&d_campaign=christmas2019

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jeff_bloomer

New Participant

I wanted to provide some additional clarification about the time it takes for your Marketing Channel Rules to take effect. There are some important caveats you will want to understand around latency and visitor engagement expiration.

https://helpx.adobe.com/analytics/kb/marketing-channels-incorrect-first-touch-data.html

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jeff_bloomer

New Participant

The changes are effective as of the time you save them in Adobe Analytics and will fire for all calls coming into the report suite after that time. The one major drawback is that Marketing Channel Rules are not retroactive like Classification Rules, so any data before the date you activate your new Marketing Channel Rules will not be aligned to your channels. Make sense?

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