New and Repeat Visitors as a metric

With the latest release of calculated metrics you can now create segmented metrics for new or repeat visitors (you can define them however you want, most people define it as visit number > 1 and visit number = 1). This can then be applied to any report.

We are working on something that will likely make this a reality. Stay tuned for more info! 

Dan, Have you tried comparing New/Repeat segments based on built in visits no. vs getNewRepeat ? I'm seeing odd differences (using discover) suggesting the latter is not accurate (similar finding with other plugins too when compared to equivilant built in metrics )

I don't serialize, because then I'd only get this info on landing page, right (unless I'm getting old and confused). I like to easily see which pages folks return to on the site, even if they came in via home page and then navigated to other content.

What I'd *really* like is if you guys made the native "visit number" variable available in processing rules - that way we wouldn't have to rely on a JS plugin at all, and we'd get 100% alignment with visit number variable and the repeat visit event.

Dan, that is a slick use of Processing Rules. Do you have ClientCare serialize the events so they are counted only once per visit? Or do you leave them unserialized and treat them as "New Visitor Page Views" and "Repeat Visitor Page Views?"

I use "getNewRepeat" and then set a processing rule that fires an event when that variable = "new", and a different event when variable = "repeat". You can then create a custom metric, and display % repeat as a metric on all conversion reports.

Agreed it should be an out of the box metric, however I'm suprised the getNewRepeat plugin has not got a mention

https://omniture-help.custhelp.com/app/answers/detail/a_id/1945/kw/1945

I submitted an idea today to allow users to define calculated/derived metrics using segments. If that feature was implemented, you could define this custom report by creating calculated/derived metrics:

1. New Visits: Visits where visit #=1

2. Repeat Visits: Visits where visit #>1

3. % Visits News: [Visits where visit #=1] / Visits

You could then use those metrics in any report including the campaign report.

http://ideas.omniture.com/t5/Adobe-Idea-Exchange-for-Omniture/Use-segments-in-calculated-m etrics/idi-p/5653

Agreed... we needed to implement and pay for a new events "new" & "repeat" to effectuate this.