Segment or calculated metric matching one eVar value to another | Community
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vickyg28253246
vickyg28253246
Level 3
Jan 23, 2019 2:13 PM UTC
Solved

Segment or calculated metric matching one eVar value to another

Scenario: eVar1 captures the Search Term, eVar2 captures the Product name displayed following the search.

How can we identify the Products displayed where they the Product Name matched the preceding Search Term?

But in general - for segments or calculated metrics the available functions all relate to static values. Is it possible to compare the eVars?

Thank you

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Andrey_Osadchuk
Andrey_OsadchukAccepted solution
Level 10
Jan 24, 2019 2:19 PM UTC

Now it's clearer. If this seems to be an important scenario for your team, you may want to consider the implementation enhancement by enriching the online data with offline data (read about data sources and transaction ID). As an outcome, you will be able to run a report in AA that will show you online and offline orders. Together with the segment (those who viewed a product but did not purchase) this should help recognise if significant amount of orders followed onsite search happen offline.

Does it help?

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15 replies

vickyg28253246
vickyg28253246Author
Level 3
Jan 24, 2019 2:23 PM UTC

Thanks Andrey, it would seem you were right the first time - there is no solution for my specific request.

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Andrey_Osadchuk
Andrey_OsadchukAccepted solution
Level 10
Jan 24, 2019 2:19 PM UTC

Now it's clearer. If this seems to be an important scenario for your team, you may want to consider the implementation enhancement by enriching the online data with offline data (read about data sources and transaction ID). As an outcome, you will be able to run a report in AA that will show you online and offline orders. Together with the segment (those who viewed a product but did not purchase) this should help recognise if significant amount of orders followed onsite search happen offline.

Does it help?

Translate
    vickyg28253246
    vickyg28253246Author
    Level 3
    Jan 24, 2019 2:12 PM UTC

    Whether there is a significant number of visitors who use the site to view the product then place their orders offline. If yes, cluster by visitors and/or by products to see the patterns, re-evaluate internal processes.

    Translate
    Andrey_Osadchuk
    Andrey_Osadchuk
    Level 10
    Jan 24, 2019 2:08 PM UTC

    Sorry, it does not explain the scenario. What hypothesis do you consider?

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      vickyg28253246
      vickyg28253246Author
      Level 3
      Jan 24, 2019 2:04 PM UTC

      That's it for now, validating a hypothesis.

      Translate
      Andrey_Osadchuk
      Andrey_Osadchuk
      Level 10
      Jan 24, 2019 2:00 PM UTC

      ok, what's next?

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      vickyg28253246
      vickyg28253246Author
      Level 3
      Jan 24, 2019 1:58 PM UTC

      I'd check if this visitor placed an offline order with me for this product. For ALL such visitor/product combinations.

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      Andrey_Osadchuk
      Andrey_Osadchuk
      Level 10
      Jan 24, 2019 1:55 PM UTC

      Let's imagine it's possible, what would be your next action (what is the scenario)?

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      vickyg28253246
      vickyg28253246Author
      Level 3
      Jan 24, 2019 1:53 PM UTC

      Andrey, it's neither of these!

      I am looking to capture all situations where customer X has viewed Product Y and did not buy this product Y. Where X and Y are not static values.

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      Andrey_Osadchuk
      Andrey_Osadchuk
      Level 10
      Jan 24, 2019 1:43 PM UTC

      You can specify a certain product or product category if the scenario is to offer the product(s) the prospective customers probably were interested in. However, if you just want to build a segment of those who saw any product and did not purchase anything, then just do not specify the product in the segment.

      If you could share more details regarding you business scenario/goal/problem, then the community may give you a better way to reach the desired goal using the existing functionality of AA.

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