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vickyg28253246
vickyg28253246
New Participant
January 23, 2019
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Segment or calculated metric matching one eVar value to another

  • January 23, 2019
  • 15 replies
  • 7941 views

Scenario: eVar1 captures the Search Term, eVar2 captures the Product name displayed following the search.

How can we identify the Products displayed where they the Product Name matched the preceding Search Term?

But in general - for segments or calculated metrics the available functions all relate to static values. Is it possible to compare the eVars?

Thank you

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Best answer by Andrey_Osadchuk

Now it's clearer. If this seems to be an important scenario for your team, you may want to consider the implementation enhancement by enriching the online data with offline data (read about data sources and transaction ID). As an outcome, you will be able to run a report in AA that will show you online and offline orders. Together with the segment (those who viewed a product but did not purchase) this should help recognise if significant amount of orders followed onsite search happen offline.

Does it help?

15 replies

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vickyg28253246
vickyg28253246Author
New Participant
January 24, 2019

When you say "a certain product" - do you mean one specific product? Sure, that's possible. I mean across the entire catalog, all the situations where any visitor viewed but did not purchase any product. Can you please clarify?

Andrey_Osadchuk
Andrey_Osadchuk
New Participant
January 24, 2019

Scenario 2 is absolutely possible — just build a segment when a certain product had Product Views (or/and cart additions, checkouts, etc.) but was not purchased (order does not exist). This is probably one of the most commonly used scenarios for remarketing.

    vickyg28253246
    vickyg28253246Author
    New Participant
    January 24, 2019

    Sorry Pratheep,

    Let me give you two scenarios (I realize they are quite different in nature, but both stumped me in segment creation):

    Scenario 1:

    Visitor enters a search term captured in v1. The search results in several matches - exact and fuzzy, with the top result being the closest match. The top result is captured in v2. I want to create a segment that would include the visits where v1 matched v2. How?

    Scenario 2:

    Visitor views several products. Visitor does or does not place an order for one of these products, on this same visit or later. Say I want to create a segment for the visitor/product combination where there is a product view and no order for this product?

    Any thoughts would be appreciated.

    PratheepArunRaj
    PratheepArunRaj
    New Participant
    January 24, 2019

    Dear vickyg28253246,

    Can you elaborate your requirement in detail? Unable to get it though i have read it few times. Ha ha! Sorry.

    Thank You

    Arun

    Andrey_Osadchuk
    Andrey_Osadchuk
    New Participant
    January 23, 2019

    It's not possible.

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