Adobe Audience Manager

Hello!First Post here, and I’m interested in your thoughts What POS API can I use to connect to retailers and not just restaurants?

Our Adobe Digital Experience Communities are the heartbeat that connect, engage and empower our users to create game-changing digital experiences leveraging Adobe solutions. To help us continue to elevate your experience and inspire others to do more in our Communities, we are renaming the Adobe MVP program to Adobe Community Advisors.    The Community Advisor program is designed to recognize our most engaged, passionate, and supportive Digital Experience Community members. Community Advisors will mentor, encourage, and facilitate Community participation, share their product expertise, knowledge, and reinforce the Communities as the primary peer-to-peer resource for Experience Cloud customers. User needs to achieve level 6 in the Experience League communities to apply.    Please complete the Community Advisor Interest Form using the link below:   APPLY HERE     COMMUNITY ADVISOR PROGRAM

  10 considerations for Responsible Customer Data Management Abstract Volatile market forces and disparate consumer privacy requirements can present daunting scenarios for the digital marketer. To keep campaigns on the right side of regulations, marketing teams need their IT counterparts to have a streamlined process for future-proofing the data governance process — one that ideally empowers everyone to follow and enforce rules of responsible usage of consumer data. Hear from Adobe and Scotiabank Digital on key considerations for responsible data management. View the session 10 considerations for Responsible Customer Data Management Q&A Please use this thread to ask the related questions.

  The Future of Data Management and the Changing Environment Abstract As market forces bring change to our digital landscape, businesses need to adapt to a new reality regarding data governance, identity resolution, and how to engage prospects and pseudonymous visitors with meaningful content. To that end, there are many different paths emerging to leverage durable identifiers with external systems to achieve scale. In this webinar, see how Adobe and 451 Research are thinking about the future of technology and data to address the new marketing environment and begin preparing your business for the future of data management. View the session The Future of Data Management and the Changing Environment Q&A Please use this thread to ask the related questions.

Use this thread to ask any questions related to the Audience Manager Advanced Skills course on Experience League. Experts are monitoring this thread to ensure your questions are answered.

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Use this thread to ask any questions related to the "Trait Creation and Management" course on Experience League. Experts are monitoring this thread to ensure your questions are answered.

Hello everyone, Is it possible to define a data model in AAM?thanks

Use this thread to ask any questions related to the Save Money and Optimize Customer Experience by Suppressing Ads to Converters course on Experience League. Experts are monitoring this thread to ensure your questions are answered.

Use this thread to ask any questions related to the Audience Segment Creation and Strategies course on Experience League. Experts are monitoring this thread to ensure your questions are answered.

 The Experience Cloud Customer Feedback Panel is now live in Experience League!   The Panel is where you can opt-in to provide feedback on Experience Cloud applications and services. This is your opportunity to help shape the future of the tools that you use every day.  We want to hear from you, no matter your experience level or job function.  Once registered for the Panel, you will be able to opt in to participate in a wide variety of feedback activities, such as surveys, benchmark studies, concept reviews, product previews, strategic roadmap discussions, usability tests, and formal alphas/betas. Through these activities, you will have a direct line of connection with our product managers, designers, and developers who create the products you use every day.   Learn more here, and REGISTER TODAY!     

One of the functions of a Data Management Platform is collecting campaign data. This collected data can be used for further targeting and advertiser analytics.Also, before you you request your AAM consultant or customer care to enable Audience Optimization Reports in AAM, you should have media data collection implemented.There are 2 ways to get the media data: 1) Pixel calls to AAM servers.2) By ingestion log files from the DSP/ad platform.In this post, we will discuss about the first method: pixeling the creative.A: Tagging Creatives (Impression Tracking)Recommended to tag ads run by all DSP’sCapturing Campaign Impression Data via Pixel CallsOne approach for sending media data to Audience Manager is to leverage ad-server macro functionality to sendcampaign attributes to the Audience Manager servers.The event call collects impression and conversion data and sends it to the Audience Manager data collectionservers (DCS). This process relies on third-party ad servers that place the call i

Hi,We seem to notice the look a like are dropping from Mar 28 onwards and we are not sure why that must be the case.  Can someone please let us know if you have encountered this before and what was the cause for this?Thanks 

Get the latest information on Audience Manager's new features and fixes. Also, do let us know in the comments below - How are you utilizing these features for your success? Do you have any feedback related to these features? List of features in August - You can now use People-Based Destinations to target users via Google Customer Match. Before you can use People-Based Destinations to send your first-party audience segments to a Google Customer Match destination, it is mandatory that Google adds you to their allow list. Check the People-Based Destinations documentation for details. (PLAT-53962) Predictive Audiences now supports the selection of a Profile Merge Rule per model, during model creation. (AAM-55178) Destination mapping start and end dates are now visible in each segment's page. (AAM-40056) Fixed an issue where the Device Type of a trait was automatically set to Cross-Device when creating a new trait. (AAM-55368) Fixed an issue where the Au

Check these informatory tutorials to learn more about Audience Manager      Title  Description Save Money and Optimize Customer Experience by Suppressing Ads to Converters In this course, learn all the concepts to go from start to finish with the use case of saving money and optimizing the customer experience by removing existing customers from your reach campaigns. This includes building traits and segments, adding the right profile merge rules, adding segments to destinations, and even calculating the ROI as you use this use case. Choosing the Right Profile Merge Rule In this video, discover three of the most common use cases for Profile Merge Rules, and how they can help your marketing efforts. Creating a Segment Taxonomy When you create a segment in Audience Manager, you store them in a folder-based structure, or a taxonomy . Learn a few tips for creating and managing the segment taxonomy. Retrieve API Credentials in Adobe I/O Instea

Announcing a new event for all Experience Makers - Experience Makers Live! The digital environment is rapidly changing. And the best thing you can do to keep your business moving forward is to lead the way. Experience Makers Live is a two-day event to help you create a vision and execute for your company. Multiple sessions will focus on tips to make that vision a reality and pivot for the future. Register now!

***Posted on behalf of Matt Vittorioso, Senior Marketing Specialist at Ally Financial*** Matt Vittorioso is a Senior Marketing Specialist on the Digital Marketing team at Ally Financial. He leads the digital segmentation team and is in charge of all the data that goes in and out of audience manager. Matt works closely with all internal stakeholders and external agency partners to ensure the proper segments are constructed for all of Ally’s campaigns.Tip #1: Align necessary AAM stakeholders and communicate regularly on the data going into AAM for traits.  Having open communication and an efficient process with the team that controls the data is one of the most important best practices around Traits and Segments (and AAM as a whole). The people that control the data and the AAM platform need to be in lock step. If you’re updating and putting new data into AAM on a regular basis, open communication is critical to setting yourself up for success.For example, when I

At Adobe, we celebrate movers, shakers, and experience makers. Those who combine the best technology with game-changing ideas to not only improve the customer journey, but reimagine it. And now, it’s the time we’ve all been waiting for. Join us for the live broadcast of our virtual gala event — Thursday, June 25, 5:00–6:30pm Pacific Time — where we will honor the 2020 Adobe Experience Maker Awards finalists and announce the 14 award winners. Stay tuned for special celebrity guest appearances to be announced for the live broadcast. RSVP Now: https://www.linkedin.com/events/6676928839769231360/  

Hello Community members! We are conducting an online usability study the week of May 4th and invite you to participate by clicking the link below.Your participation will help guide future improvements for Experience League. We hope you join us! Please click here to join: https://adobe-experience-league-ui-refresh.youcanbook.me/   Please contact me or email userlabs@adobe.com if you have any trouble accessing available times.

Help shape the future of Adobe Experience Cloud!The all-new Adobe Experience Cloud Customer Feedback Panel provides you opportunities to talk about the topics you care most about and help set the vision for Adobe Experience Cloud applications. You will have the opportunity to engage directly with Adobe product and development experts who are building Adobe Experience Cloud applications and services, and you'll receive updates on how your feedback is being integrated.As a member of our feedback panel, you will get invitations to participate in a wide variety of feedback activities (surveys, usability tests, product previews, strategic roadmap discussions and beta tests). Through these activities, you will have a direct connection to the Product Managers, designers, and developers who create the products you use every day, and have the opportunity to learn from fellow customers. We've always valued feedback from our customers via UX, Beta Testing, Customer Advisory Board and so on.

  Lab Details Typically, audience targeting relies on data collected from a device. Data collection and targeting based on device-level data has its disadvantages. For example, you can't include customer data associated to the user of the device. Device-centered data collection is no longer sufficient for digital marketing campaigns or cross-device targeting. This lab covers people-based data collection in Audience Manager and how to best manage the tools needed to update a customer's profile in near real-time to personalize their experience across all of the devices they own.   In this lab you will learn: How to understand the new APIs for ingesting customer data into Audience Manager in near real-time How to set up the Customer API Integration Leveraging Audience Identity tools to validate, segment and target using customer data within Audience Manager Summit LAB Schedule Wednesday, April 01 | 08:00 AM - 09:30 AM Thursday, April 02 | 03:

  Lab Details Learn about activation best practices and people-based destinations in Adobe Audience Manager. People-based destinations is an industry-first capability that unlocks new activation use cases. Deliver content based on CRM attributes, such as loyalty status or offline engagement with a call center or retail store, and target users who have never visited or authenticated on an online property. You can also combine offline attributes with online behavioral data in a single segment and deliver more advanced, targeted personalization.   In this lab: Learn the ways in which you can activate data with Audience Manager Deep dive into the Audience Manager people-based destinations feature Set your team up for success with best practices for cross-channel activation Summit LAB Schedule Tuesday, March 31 | 04:30 PM - 06:00 PM Thursday, April 02 | 12:30 PM - 02:00 PM Speaker(s) Rafaat Hossain

Hello, I have AEM and I am thinking about integrating Adobe Audience Manger. My goal is to personalize content on my homepage for first-time visitors of my website using 2nd/3rd-party data. Two question:Is such personalization possible at all?Where do I set the targeting rules? If I know from the Audience Manger the user belongs to segment 23A, where do I set the rule that segment 23A is shown content X? Is that possible with AEM or do I need Adobe Target? Could I event use tools, such as Google Optimize, to show personalized content?

Can you specify a URL value for traits built around c_linkClick? Or are the values restricted to "download", "exit" or "custom"?