Adobe Summit 2024, AEM Session | S402 Content Strategy and Architecture: Design to Drive Velocity with GenAI

Session Details

The role of content strategy has never been more convoluted or important. Because personalization and activation strategies rely on content, how content is defined must evolve. Explore a modern paradigm for content strategy with an emphasis on content architecture at scale, powered by GenAI. Through workflows, permissions, GenAI content assembly and authoring models, learn how content architecture is a crucial part of the infrastructure needed to achieve content velocity. Learn how to use GenAl to help you achieve personalization at scale. Join us to discuss: -> The interwoven systems of content strategy — GenAI, UX, architecture, marketing, and editorial practices -> Why content architecture, content variations, and a holistic view of strategy are critical to content velocity -> Intelligent assembly of assets, generative content pipelines, and metadata and profile attributes

Session Schedule

28th March, 2024 | 9:00 AM - 10:00 AM

Speaker(s)

Ash King - Adobe

Moderator(s)

Adobe

Content Track

Content Management

Session Registration URL

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Q&A

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